SOURCE: LARTA

June 23, 2006 08:00 ET

New Media Revolution Shakes up Silicon Valley at Venture Forum 2006

Disruptive Content Distribution Technology and New Online Business Models Will Challenge Traditional Media June 28-29

SAN JOSE, CA -- (MARKET WIRE) -- June 23, 2006 -- New, interactive media's encroachment on traditional media for advertising dollars and audience reach, and the latest innovations in content distribution, will be showcased at Silicon Valley's Venture Forum (http://www.theventureforum.com/) June 28-29 at the San Jose Convention Center. Registration for the two-day event is $795, at http://www.theventureforum.com/registration.asp.

At the Venture Forum, media technology startups will be exhibiting a number of innovations that are dramatically changing the consumer media experience. These include the integration of digital media formats to provide consumers unlimited content access; software design that enables such blockbuster special effects as "Terminator 2" and visual effects in the Oscar-winning "Crash" movie, and 3D audio and video interaction.

"Disruptive technology is changing the landscape of entertainment. For example, we are moving into a world where wireless devices outnumber static devices in homes," says Jon Kirchner, President and CEO of DTS, a developer of entertainment delivery technology. At the Venture Forum, Kirchner will moderate the Media Technology Panel on June 28. Panelists are Derek Broes, Senior Director of Global Wireless Strategy & Business Development at Microsoft Corp.; Brad Duea, President, Napster; Tony Perkins, CEO & Editor, Always on, and Ken Rutkowski, Host & President, Ken Radio Broadcasting.

"An earthquake is rocking the world of traditional broadcasters. They are being forced to think of consumers, their audience, as their product, and not content," says Ken Rutkowksi, a popular technology commentator on CBS radio network. "Consumers drive advertising, and revenue, and that is something online, new media has understood from the beginning," says Rutkowski, "and that is why online is winning the advertising battle."

"Our panel will help the traditional old school media get focused and see where the new media is going," says Rutkowski.

The Media Technology panel will examine how technology is changing business models in the entertainment industry. Napster, which rocked the industry with its music on demand model, and now is a hybrid free and subscription model, is a good example of how disruptive technology has permanently changed the entertainment industry's methods of delivery. "Increasingly the entertainment industry is recognizing the world has changed and we are not going back," says Kirchner.

Wireless convergence, in which portable devices now do it all -- video, audio and text -- is another major impact trend that Derek Broes of Microsoft will address.

"With more than 2 billion mobile devices worldwide and growing, the wireless industry is poised to realize unprecedented revenue opportunities in entertainment over the next three to five years," Broes said. "Super-distribution across networks combined with microbilling systems will challenge traditional means of purchase and revolutionize the way consumers discover, acquire and enjoy new content."

Registration for the 2006 Venture Forum is $795. To learn more about the Forum and to register for the two-day event, go to http://www.theventureforum.com/registration.asp.

Media Tech Exhibitors

These media technology companies will be exhibiting at the Venture Forum:

Broadband Nexus
Geometric Informatics Inc.
Metabeam Corporation
Ondax
OptiMetrics, Inc.
Vcom3D, Inc.
Visioneered Image Systems
Zdimension Corporation
For further details go to http://www.theventureforum.com/PresentingCompaniesSectorList.asp.

Forum Overview

During the June 28-29 Forum at the San Jose Convention Center, individual innovators will have the opportunity to interface with venture capital and other funding sources, as well as other entrepreneurs, through exhibits, panel discussions and networking events. The Innovation Lounge will be open 9 A.M. to 5 P.M. to enable innovators to meet one on one with potential investors. A complete schedule is available at http://www.theventureforum.com/agenda.asp.

June 28 features the Technology Innovation Showcase with Pavilions dedicated to DARPA, Technology Transfer, Advanced Technology, U.S. Regional Innovation and Global Innovation, including Hong Kong, Korea, Taiwan and Canada. Innovators will connect with funding sources in these pavilions as well as participate in panel discussions on technology transfer, clean technology, media technology, angel investors and other topics. The keynote speaker June 28 is Renee James, Vice President and General Manager of Intel's Software and Solutions Group, based in Portland, Oregon.

June 29 features the NIH Life Science Showcase with a focus on emerging technologies funded by NIH through Larta's NIH Commercialization Assistance Program. Discussion panels will include biotechnology, pharmaceutical and medical technologies.

Attendee Registration

Registration for the two-day event is $795. To register, go to http://www.theventureforum.com/registration.asp. A $150 exhibit-only pass is also available.

Credentialed Media: To register for a press pass, please contact Joe Escamilla at jescamilla@larta.org or 213-765-4829.

Sponsorship Opportunities

The Venture Forum sponsors include: Wilson, Sonsini, Goodrich & Rosati, Ewing Marion Kauffman Foundation, NIH, Advanced Technology Program, Morrison Foerster, Agilent Technologies, Cargill Ventures, Unilever and Enterprise Partners Venture Capital.

For information on sponsorship opportunities contact Charles R. Sena at 213-765-4836 or email at csena@larta.org

About The Venture Forum

The Venture Forum is the country's largest -- and longest running -- showcase of innovation and entrepreneurship. Since its inception in 1995, The Venture Forum has facilitated $600 million in venture capital, corporate and government investment, thereby helping innovators move high-value technologies closer to commercialization. It has been associated with several strong trends in innovation, in areas ranging from media and communications to clean technologies and materials, from ecommerce to nanotechnology. Life sciences, biotechnology and pharmaceutical innovation has also been supported by The Venture Forum.

The Venture Forum first identifies key trends in major technology sectors, then selects innovators in those areas to present their ideas to leading decision makers in the investment and corporate worlds. Every presentation made by entrepreneurs at the Forum has been carefully mentored by Larta Institute, the founders and producers of the Forum.

Unlike typical trade shows or conferences, where the event has little followup, The Venture Forum is connected year-round to funding sources through the Larta Institute.

About Larta Institute

Larta Institute's mission is to increase economic development through the improved transition of scientific and technological breakthroughs from the laboratory to the marketplace, where they can solve problems, enhance economic opportunities, advance medical care, and better people's lives. Larta Institute is an independent, private, nonprofit 501(c)(3) corporation registered in the State of California.

Since 1993, companies helped by Larta Institute have raised over $1.5 billion in capital. Its programs serve thousands of businesspeople each year. Larta accelerates the transition of cutting-edge technologies to the marketplace by connecting innovators to investors and companies, and leveraging its extensive network of relationships and resources.

Larta Institute was originally formed in 1993 through legislation enacted by the State of California to assist small companies developing innovative technologies. The Institute has expanded dramatically since then to serve thousands of clients in a wide variety of technology sectors globally.

For more information contact Rohit Shukla, founder, at rshukla@larta.org.

Also visit Larta's blog at http://larta.blogspot.com/.

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

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