SOURCE: New Media Strategies

January 10, 2007 06:05 ET

New Media Strategies Announces Acquisition by Meredith Corporation

Media Powerhouse and Visionary Pioneer in Online Intelligence and Word-of-Mouth Marketing Combine Forces

ARLINGTON, VA -- (MARKET WIRE) -- January 10, 2007 -- New Media Strategies (NMS), the industry pioneer and market leader in Online Market Intelligence, Brand Promotion and Brand Protection services for the Web 2.0 environment, today announced it has been acquired by Meredith Corporation (NYSE: MDP), one of America's first and leading media and marketing companies.

The acquisition provides New Media Strategies with access to the significant depth and leverage of Meredith Corporation, while New Media Strategies brings innovative social media marketing strategies and intelligence solutions to Meredith Integrated Marketing -- the company's business-to-business unit that provides leading corporations and brands with custom print and online communications for their top flight clients.

This agreement will allow New Media Strategies to expand its infrastructure and client base in new markets both domestic and international as well as accelerate growth through the development of new cutting-edge capabilities and technologies.

The company will continue to operate under the New Media Strategies brand. Its headquarters in Arlington, VA and staff of nearly 70 professionals will remain unchanged, and continue to provide winning Web 2.0 marketing campaigns for blue-chip clients in over 40 different industries.

"Both New Media Strategies and Meredith share a legacy of being media pioneers," said Founder and CEO Pete Snyder, who will continue to lead the company. "This deal also sends a strong and clear signal that word-of-mouth is no longer niche, and it is now mainstream."

"We are extremely pleased to be able to offer to clients the innovative Web 2.0 and word-of-mouth marketing expertise of New Media Strategies," said John Zieser, Meredith's Chief Development Officer. "This gives Meredith Integrated Marketing another competitive edge in the marketplace, and will open up new opportunities for clients of both organizations."

About New Media Strategies

New Media Strategies pioneered the Online Brand Promotion and Protection industry. An Online Market Intelligence and Word-of-Mouth marketing firm, New Media Strategies uses the power of the Internet to give clients and their brands a competitive advantage online, while safeguarding their products and services from the effects of negative perceptions and attacks. Working closely with many of the world's leading corporations, New Media Strategies serves as the "eyes, ears, and voice" online for some of the biggest and best known brands. Leading companies such as ABC, Coca Cola, AT&T, Ford, Sony and Unilever all use NMS to add value to their brands and guard their bottom lines. Headquartered in Arlington, Virginia, New Media Strategies was founded by former pollster Pete Snyder, who also serves as CEO. NMS has been featured in the two most recent editions of Washingtonian Magazine's "50 Great Places to Work," and has also been named one of the "Fastest Growing Companies in America" by Inc Magazine for the past three years in a row. To learn more, visit www.newmediastrategies.net.

About Meredith Integrated Marketing

For nearly 40 years, Meredith Integrated Marketing has pioneered relationship media -- custom magazines, other print materials, Web sites and other media -- that bring brands to life and enhance business performance. With about 250 employees across offices in Des Moines, New York, Los Angeles and Washington, D.C., Meredith Integrated Marketing currently serves some of the world's leading companies and brands including DaimlerChrysler, Carnival Cruise Lines, Century 21, DIRECTV and Hyundai.

About Meredith Corporation

Meredith (www.meredith.com) is one of the nation's leading media and marketing companies with businesses centering on magazine and book publishing, television broadcasting, integrated marketing and interactive media. The Meredith Publishing Group features 26 subscription magazines -- including Better Homes and Gardens, Family Circle, Ladies' Home Journal, Parents, More, Fitness, American Baby and Readymade -- and approximately 200 special interest publications. Meredith owns 14 television stations, including properties in top-25 markets such as Atlanta, Phoenix and Portland.

Meredith has approximately 400 books in print and has established marketing relationships with some of America's leading companies. Meredith's consumer database, which contains more than 85 million names, is one of the largest domestic databases among media companies and enables magazine and television advertisers to target marketing campaigns precisely. Additionally, Meredith has an extensive Internet presence that includes 32 Web sites and strategic alliances with leading Internet destinations. Meredith Hispanic Ventures publishes five Spanish-language titles, making Meredith the largest Hispanic publisher in the United States reaching women at every life stage.

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