February 27, 2014 12:49 ET

New Mexico Health Insurance Exchange and Los Lonely Boys Team Up in New Public Service Announcement

PSA Encourages New Mexicans to Enroll in Healthcare Coverage Prior to the March 31 Deadline

ALBUQUERQUE, NM--(Marketwired - February 27, 2014) - The latest effort to remind families and individuals to enroll in affordable healthcare coverage prior to March 31, 2014 features the New Mexico Health Insurance Exchange (NMHIX) and Grammy Award-winning music artists, Los Lonely Boys, uniting to film a Public Service Announcement (PSA). The PSA will launch state-wide this week and run through the end of open enrollment.

Best known for the success of their debut single "Heaven," Los Lonely Boys filmed the spot with NMHIX during their most recent music tour of the United States for new album Revelation at the KTAO Solar Center in Taos, NM. The three brothers urge New Mexicans to enroll for coverage, a recommendation underscored by the personal experience of an unexpected injury.

"We all know that accidents can happen unexpectedly and it's critical to have reliable healthcare coverage in those difficult times," said Ringo Garza, singer and drummer for Los Lonely Boys. "I've seen injuries occur at the most random, inconvenient times. With health insurance, one unfortunate event doesn't have to turn into a life-changing problem. That is why we support the New Mexico Health Insurance Exchange and urge everyone in New Mexico to take advantage of the affordable healthcare options right away."

"Now is the time for families and individuals to join the thousands of comforted New Mexicans who have already enrolled in affordable health coverage this year," said Debra Hammer, Chief Communications Officer. "We are grateful that Los Lonely Boys has joined us at such a crucial time to encourage families and individuals to sign up before it is too late. After speaking in person with everyone from business owners to residents to mothers and fathers, we are optimistic that many more New Mexicans will sign up in March and enjoy affordable health insurance in 2014."

The PSA, which includes 15-second, 30-second and 60-second TV and web versions, was recorded at the nationally recognized KTAO Solar Center in Taos, N.M. The video is also available for viewing on the NMHIX's BeWellNM YouTube channel at

Families and individuals must enroll by the March 31, 2014 deadline in order to be covered in 2014. After this deadline, individuals and families will need to wait until Oct. 1, 2014 for the chance to sign up for coverage that will not begin until 2015.

About New Mexico Health Insurance Exchange

New Mexico Health Insurance Exchange (NMHIX) was created to help individuals and small businesses get access to affordable health insurance plans. NMHIX helps consumers compare health insurance plans and choose the plan that works best for their health needs and budget. NMHIX also helps individuals determine whether they are eligible for premium assistance and if so, at what level. Through SHOP, small businesses are able to purchase competitively priced health insurance plans and offer their employees the ability to choose from an array of plans. Health Care Guides and brokers/agents are available throughout the state to help with signing up for NMHIX coverage.

For more information on New Mexico Health Insurance Exchange, please visit or Los Lonely Boys new album Revelation is available for download on ITunes

This media alert is supported by Funding Opportunity Number IE-HBE-12-001 from the U.S. Department of Health and Human Services, Centers for Medicare & Medicaid Services. The contents provided are solely the responsibility of the authors and do not necessarily represent the official views of HHS or any of its agencies.

The following files are available for download:

Contact Information

  • Media Contact:
    Annie Holschuh
    bvk>Word for NMHIX
    Pphone: 414-247-2140