SOURCE: EmBazaar Inc.

EmBazaar Inc.

October 12, 2015 16:06 ET

New Micro Community Platform Aims to Disrupt the Events App Space for the Better

Austin-Based Technology Company, EmBazaar Inc., Introduces Skoop for Events Which Is the First Ever Private and Customized Social Networking Platform Created for Event Communities of Every Size

AUSTIN, TX--(Marketwired - October 12, 2015) - EmBazaar Inc., an Austin-based technology company launched its newest product Skoop for Events to the public. Skoop for Events is the only customized and built to order micro social network built around a single event that combines a relevant newsfeed, a marketplace, polling feature, calendaring/scheduling capabilities and a group chat feature into one centralized platform. Through its cloud based private communities and highly intuitive front end mobile apps, Skoop plans to disrupt the events mobile app space for the better by creating engaging communities that live year round. In addition, Skoop takes mobile engagement to the next level with the ability to distill down the main news-feed to sub news-feeds based on user preference; a first in this industry. Skoop for Events is available to build on iOS and Android per client's request.

According to Neil Patwardhan, founder and chief executive officer of EmBazaar Inc., the company that created SKOOP Events, "Our platform helps attendees at each event engage with each other on a private social network months before the event begins, during the event and year round after the event. An event, by definition, is a social experience and we believe that our micro network format greatly complements that experience rather than just limit attendees to scheduling/calendaring functionality. Our apps house all the information they need and want in one place. We want to build event communities where attendees are united on one easy to use platform and live year round. This greatly reduces the dependency on email and other less engaging forms of communication. With the abundance of noise on other social networks and the amount of money spent on social media marketing, our private micro networks offer a cost effective solution for event organizers to engage with their attendee's real time."

Key features in the app include: Heartbeat, which is a social feed containing user generated posts and news, Schedule, where attendees can view, create and RSVP to official and unofficial schedule, Marketplace, a streamlined platform for sponsors, vendors and exhibitors to advertise themselves, Polls, a feature that allows a user to get instant feedback from the community about any topic they desire, Messenger, a powerful chat function to co-ordinate and communicate with anybody in the community, Sub News-feeds to drive relevant conversations with fellow attendees in a single session or track and CRM and Registration System Integration for easy data assimilation.

In addition, when users register for the event app built by Skoop, they are not required to "friend" or "follow" individual users; rather, they are given access to content from all attendees at that event. This promotes easy access to breaking news within the app.

"Intuitive mobile apps and year round engagement are two of the biggest needs in the event world right now," said Neil Patwardhan. "For the cost event organizers incur on event apps today that are usually un-installed after the event ends, they could receive their own private social network from us that lives year round. Think about a captive audience that you can communicate with anytime, anywhere and really drive relevant engagement and feedback year round. With our unique pricing model, our customers typically see cost of ownership savings in the 300% range over a 3 year time frame as compared to the industry standard today. In short, our apps look better, function faster, work year round, solve key industry issues of engagement and cost less in the long run.

We don't build event apps; we build event communities."

Due to its unique value proposition, Skoop has been invited to exhibit its product at Event Tech 2015 and Expo Expo 2015.

About Skoop for Events

The micro network based app is an expansion of SKOOP for College, a college based social network that EmBazaar soft launched in an extended beta state on Oct. 3, 2014.

Since a highly publicized launch in March 2015, Skoop has started to work with several clients ranging from tradeshows, expos, festival and corporate events.

A full video of Skoop in action can be found here.

About EmBazaar Inc.

Austin technology company, EmBazaar, builds micro social communities for large entities. Responding to users hunger for personally relevant social media content, EmBazaar released its first product Skoop for College in 2014. Skoop for college students is a social-networking app for campus-specific news, events and a student-only marketplace. Sensing a need in the large event and festival space, Skoop for Events was released in March 2015 to great success at SXSW 2015. Skoop City, an unofficial social network for the city, became the third platform for Skoop to expand in with initial launch in Austin, Texas and Pune, India end of May, 2015.

To meet the team behind EmBazaar Inc., visit

Contact Information

    Skoop by EmBazaar Inc.
    Neil Patwardhan
    C: (806) 577.5100