SOURCE: EmBazaar, Inc.

EmBazaar, Inc.

March 14, 2015 13:37 ET

New Micro Social Network Aims to Be the Next Twitter

Austin-Based Technology Company, EmBazaar, Inc., Introduces Skoop Events, an Unofficial Event Based Social Network That Only Lives for the Duration of the Event

AUSTIN, TX--(Marketwired - March 14, 2015) - EmBazaar, Inc., an Austin-based technology company, today introduced its inaugural app, Skoop Events, to the public. Skoop is the only unofficial social network built around a specific festival or event that combines event-specific news, official and unofficial events and a group chat feature into a centralized platform. Skoop for Events is available for free in the iTunes App Store and Google Play for Android today. 

According to Neil Patwardhan, founder and chief executive officer of EmBazaar Inc., the company that created Skoop Events, "The app helps people spend less time searching and more time experiencing major events and festivals. It helps combat FOMO which is the 'fear of missing out.' The sheer volume of information about events -- be it official or unofficial during a particular festival -- quickly gets lost in large macro networks which is frustrating to a lot of festival goers. Now, Skoop Events houses all the information they need and want in one place. The app is filled with news, events, a marketplace and a powerful group chat feature that greatly enhances their festival experience."

The app's key features include heartbeat, a social feed with user generated social posts and news; events, where attendees can view, create and RSVP to official and unofficial event postings during the festival, streamlined marketplace for buying, selling and trading festival essentials, a poll feature to get instant feedback from the festival goers and a powerful group chat function to co-ordinate their life.

In addition, when users register for a Skoop account, they are not required to "friend" or follow individual users; rather, they are given access to content from all Skoop users at a given festival. This promotes easy access to breaking news within the app. Festival goers are certainly enticed by the idea of one singular unofficial source for all news around big festivals like the one currently going on in Austin, Texas.

"I've been attending large festivals in Austin, Texas for 11 years now and always spent an inordinate amount of time researching various social networks for news. Never has anyone been able to identify the free parties, with the free food, and the free beer... until Skoop," said Corina Frankie, CEO of Competitive Creations, a local event staffing firm which staffs a lot of events themselves. "It just makes sense and frankly, makes life a whole lot easier for me."

About Skoop Events

Skoop Events is the only unofficial social network built around a specific event or festival that combines event-specific real time news, official and unofficial events and a group chat feature into a centralized platform. The app's key features include heartbeat, a social feed with user generated social posts and news; events, where attendees can view, create and RSVP to official and unofficial event postings during the festival, streamlined marketplace for buying, selling and trading festival essentials, a poll feature to get instant feedback from festival goers and a powerful group chat function to co-ordinate their life. Download our apps for free today at http://www.grabskoop.com/events

The micro network based app is an expansion of Skoop for College, a college based social network that EmBazaar launched in an extended beta state on Oct. 3, 2014 for universities in the Austin area. Partnering with campus influencers, students ambassadors who help spread the word about the app on campuses, launch events were held at numerous universities, including Texas State University, The University of Texas at Austin, St. Edward's University, the University of Incarnate Word and Southwestern University. Other campuses testing the app across the United States include University of South Carolina, Winthrop University, and Tennessee State University. Skoop for College is now available in 18 universities today.

About EmBazaar, Inc.

Austin technology company, EmBazaar, builds micro social communities for large organizations. Responding to users' hunger for personally relevant social media content, EmBazaar released its first product, Skoop for College, in 2014. Skoop for college students is a social-networking app for campus-specific news and events and a student-only marketplace. Sensing a need in the large event and festival space, Skoop Events was released on March 6th 2015.

To meet the team behind EmBazaar, Inc., visit www.grabskoop.com

Contact Information

  • MEDIA CONTACT
    Skoop by EmBazaar, Inc.
    Neil Patwardhan
    C: (806) 577.5100
    neil@embazaar.com