SOURCE: AeroGrow International, Inc.

AeroGrow International, Inc.

December 02, 2013 09:00 ET

New Miracle-Gro AeroGarden Extra Worldwide Exclusive Launch on Leading TV Shopping Network on Cyber Monday

BOULDER, CO--(Marketwired - Dec 2, 2013) - AeroGrow International, Inc. (OTCQB: AERO) ("AeroGrow" or the "Company"), which sells the AeroGarden® line of high-output, soil-free indoor gardens, seed kits, plant nutrients and grow lights, announced that the all new Miracle-Gro AeroGarden Extra Indoor Garden will be launched exclusively on one of the world's leading television shopping networks on Cyber Monday, December 2, 2013. The product will be featured on the Great Gifts segments airing at 11:00am and 2:00pm Eastern time.

"The Miracle-Gro AeroGarden Extra is an ideal holiday gift that allows home gardeners to grow a wide variety of fresh gourmet herbs, salad greens, cherry tomatoes and flowers indoors, all year long," said Mike Wolfe, President and CEO of AeroGrow. "We are delighted about this high-profile global launch on Cyber Monday, the biggest electronic media shopping day of the year at the height of the holiday shopping season. The exclusive launch features a special bundle at a special price and is tailored specifically to the TV shopping audience who look for unique holiday gift ideas at value prices. We're looking forward to an explosive launch of our newest product, with millions of new consumers exposed to AeroGardens for the first time, and a continuing, high-volume relationship with our new, high-profile TV shopping partners."

The Miracle-Gro AeroGarden Extra is the simplest of AeroGrow's high-tech, high-output indoor gardens and features the Company's most advanced CFL light hood, 24 inch extendable lamp arm, fully automated plant controllers and NASA proven soil-free technology to grow plants up to 10 times faster than plants grown indoors in soil. The gift bundle features the complete indoor gardening system, energy efficient grow lights, two seed pod kits for fresh herbs and salad greens, and guaranteed growth. The bundle is available beginning Cyber Monday on the show or online at

In April of this year, The Scotts Miracle-Gro Company ("Scotts") made a significant working capital investment in AeroGrow as part of a far-reaching strategic alliance. The agreement affords AeroGrow the use of the globally recognized and highly trusted Miracle-Gro brand name while also providing AeroGrow a broad base of support in marketing, distribution, supply chain logistics, R&D, and sourcing.

"The signing of this strategic alliance between AeroGrow and Scotts represents a transformational opportunity for our company, bringing us significant long-term growth potential," continued Mr. Wolfe. "The investment by Scotts, combined with the addition of the Miracle-Gro brand to the AeroGarden line and access to Scotts' retail distribution capabilities, delivers AeroGrow immediate access to millions of new consumers. In addition, we'll look to rapidly add new products and new technologies to our line of innovative indoor gardens, giving us the opportunity to add significant value for our shareholders."

About AeroGrow International, Inc.

Headquartered in Boulder, Colorado, AeroGrow International, Inc. is the leader in the rapidly growing indoor gardening market place. With a commitment to "Grow Anything...Anytime...Guaranteed," AeroGardens allow anyone to grow farmer's market fresh herbs, salad greens, tomatoes, chili peppers, flowers and more, indoors, year-round, so simply and easily that no green thumb is required. For more information, visit

About Scotts Miracle-Gro

With more than $2.8 billion in worldwide sales, The Scotts Miracle-Gro Company (NYSE: SMG), through its wholly-owned subsidiary, The Scotts Company LLC, is the world's largest marketer of branded consumer products for lawn and garden care. The Company's brands are the most recognized in the industry. In the U.S., the Company's Scotts®, Miracle-Gro® and Ortho® brands are market-leading in their categories, as is the consumer Roundup® brand, which is marketed in North America and most of Europe exclusively by Scotts and owned by Monsanto. In the U.S., Scotts operates Scotts LawnService®, the second largest residential lawn care service business. In Europe, the Company's brands include Weedol®, Pathclear®, Evergreen®, Levington®, Miracle-Gro®, KB®, Fertiligène® and Substral®. For additional information, visit

Forward-Looking Statements

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements by Mike Wolfe and/or the Company, statements regarding growth of the AeroGarden product line, ability to raise capital, optimism related to the business, expanding sales, and other statements in this press release are forward-looking statements within the meaning of the Securities Litigation Reform Act of 1995. Such statements are based on current expectations, estimates and projections about the Company's business. Words such as expects, anticipates, intends, plans, believes, sees, estimates and variations of such words and similar expressions are intended to identify such forward-looking statements. These statements are not guarantees of future performance and involve certain risks and uncertainties that are difficult to predict. Actual results could vary materially from the description contained herein due to many factors including continued market acceptance of the Company's products or the need to raise additional capital. In addition, actual results could vary materially based on changes or slower growth in the indoor garden market; the potential inability to realize expected benefits and synergies; domestic and international business and economic conditions; changes in customer demand or ordering patterns; changes in the competitive environment including pricing pressures or technological changes; technological advances; shortages of manufacturing capacity; future production variables impacting excess inventory and other risk factors listed from time to time in the Company's Securities and Exchange Commission (SEC) filings, including in "Item 1A Risk Factors" of the Company's Annual Report on Form 10-K for the fiscal year ended March 31, 2012. The forward-looking statements contained in this press release speak only as of the date on which they are made, and the Company does not undertake any obligation to update any forward-looking statement to reflect events or circumstances after the date of this press release.

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