SOURCE: The Mitchell Group

The Mitchell Group

September 27, 2011 10:00 ET

New Mitchell Group Website Showcases Faux Leather Upholstery Collections

NILES, IL--(Marketwire - Sep 27, 2011) - The Mitchell Group, a leading worldwide distributor of faux leather upholstery, has launched a new website to better display its brands and expanded collections of faux leathers. The site, www.MitchellFauxLeathers.com, features the company's leading brands Sta-Kleen® dry-erase performance urethane, ReCast® enhanced faux leather and the Mitchell Collection of popular patterns.

Mitchell's faux leather upholstery collections include everything from traditional leather looks to unique specialty fabrics and novelty patterns for high-traffic commercial applications that answer the industry's demand for durability in fashion-forward designs.

The new website displays the company's wide-ranging portfolio of faux leather upholstery in detail-enhancing photography to give designers and specifiers a true representation of patterns and textures. With its superior navigation and clean layout, the site enables designers to easily browse through more than 1,000 digital fabric swatches, request additional information or place an order -- all conveniently from the site.

"The upgrades to our website make it possible for designers and specifiers to get a real sense for the quality, style and breadth of our products," said Bill Fisch, president of The Mitchell Group. "We put a lot of effort into designing the site to be a useful research and faux leather upholstery selection tool that assists designers in choosing the best fabrics to meet the demands of their projects."

In addition to the broad array of faux leather upholstery colors, patterns and styles on display, MitchellFauxLeathers.com offers technical information and trend insights from Mitchell's industry experts in its Faux Leather Viewpoint. Written by industry veterans with decades of product and market experience, the educational articles are available by subscription or through the site's article archive to assist industry decision-makers in increasing their knowledge of faux leather upholstery.

The Mitchell Group is the industry leading authority on performance faux leather upholstery worldwide. Located in Chicago, the company serves the contract market with the finest quality polyurethane and vinyl fabrics. Its featured collections include Sta-Kleen® Performance Fabric, the industry's only true dry-erase faux leather upholstery, and ReCast®, a faux leather look that uses real recycled leather to enhance the product. Mitchell products are distributed through a variety of industry-leading distributors. For more information, visit www.MitchellFauxLeathers.com, contact The Mitchell Group at 1-877-647-7301 and follow the company on Facebook at www.facebook.com/TheMitchellGroup.

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