New Mobile B2B Intelligence App Helps Sales Win the Deal

SAN FRANCISCO, CA--(Marketwired - Jun 25, 2014) - Today, Xtra IQ, Inc. announced the launch of SweetSpot, a cloud-based mobile sales intelligence solution that streamlines data from multiple sources to enhance the sales process. With its sleek, easy-to-use digital magazine format, SweetSpot transforms sales by mining the internet and social media to provide sales professionals with 360° real-time insight into their customers' needs and behaviors.

According to the Social Media and Sales Quota Report, 73% of sales people using social media outsell their peers. SweetSpot's proprietary algorithm includes one of the largest databases of executive Twitter feeds, and pre-curates it by -- and about -- executives in all publicly listed companies. This provides easy access to information that is crucial to increasing a sales person's success and gives users the inside edge.

Users add US publicly listed companies and industries they want to track and SweetSpot does the rest. Users gain:

• Company IQ: All of the business, financial, and industry data they need, plus breaking news and an inside look at what people are talking about in the news and on social media;
• Executive IQ: One of the largest databases of executive Twitter feeds, which gives users an inside look at what is on the minds of company execs;
• Industry IQ: Competitive insights, market intelligence and industry knowledge from 70 industry-specific channels featuring news and social buzz from thousands of companies; and
• Sales IQ: The app taps into the user's LinkedIn and Twitter networks to see who they know and how they can make a more personal connection. Users can also tag articles, make notes, and sync to their calendar, so that they get the 'Sales IQ' they need exactly when they need it.
  
  

"According to the Bureau of Labor Statistics, 14 million people are in sales. Almost all of them face the daily challenge of tracking tens, sometimes even hundreds of customers and prospects," said Elizabeth Sheikh, President of Xtra IQ. "SweetSpot gives you a competitive edge by filtering through the internet and social media to provide the most relevant, up to date, and pertinent information you need to connect, engage, and win the deal."

SweetSpot is currently available for iPad and Android devices. Download it for free on the iTunes Store, Google Play, or at www.SweetSpotApp.com

About Xtra IQ, Inc.
XTRA IQ, Inc. provides next generation business intelligence apps that collect, analyze and convert unstructured data into actionable intelligence. The XTRA IQ platform aggregates, analyzes, prioritizes, and presents relevant information from public records, media and social networks to deliver unprecedented insights and predictive intelligence. XTRA IQ is more than just statistical analysis. The platform enables social collaboration and calibrates engagement. It gauges the sentiment of the people that matter, analyzes news and social buzz to predict emerging trends, giving professionals the XTRA IQ they need to identify key opportunities, make smart decisions and intelligently engage at the right time.