New Mobile Game Dead Drop Combines Location-Based and Live-Action Gaming

DENVER, CO--(Marketwire - Feb 3, 2012) - Dead Drop, founded by two brothers with a lifelong gaming addiction, today announces that it is preparing to launch on iOS, Android, and the web. Dead Drop leverages the brothers' gaming passion to deliver an innovative leap forward in location-based live-action gaming, using smartphones. For brands and local businesses, Dead Drop provides new opportunities for in-game engagement and conversion by creating "safe houses" and other gameplay-related promotional opportunities that drive players to specific locations.

Follow Dead Drop on Twitter at @DeadDropGame, and at www.deaddropgame.com.

Dead Drop is a live-action multiplayer elimination game played by groups of friends in and around their communities. Dead Drop coordinates individual and group games of any size, in which players receive live-action missions to complete in their communities.

Smartphones with built-in GPS receivers allow the app to moderate games, enforce rules, and verify eliminations in real-time. The location-based game also allows businesses to drive players to specific locations as "safe houses," where opponents can still see their target's location, but where he can't be attacked or eliminated.

"Dead Drop represents a labor of love for us, and also a huge opportunity to bridge smartphone-based gaming and marketing in a way that goes beyond check-ins and deals," said Jeff Lind, founder, Dead Drop. "What we're most proud of is creating an experience that's legitimately fun for gamers, and presents real engagement value for marketers. Just watch your six, if you know what's good for you."

The first Dead Drop release has two gaming modes -- Campaign Training mode, and Multiplayer Classic mode. The idea is to let gamers experience Dead Drop in solo mode, or enter a more competitive environment and challenge friends and other gamers to a live-action elimination game that's not for the faint of heart.

Dead Drop is expected to launch in the next 30 days, followed by a barrage of innovative features including weapons, disguises, skins, mini-games, multiplayer modes, and augmented reality features.

Find out more info at www.deaddropgame.com.

About Dead Drop
Dead Drop is a live-action multiplayer elimination game played by groups of friends in and around their communities. Dead Drop coordinates individual and group games of any size, in which players receive live-action missions to complete in their communities. For brands and local businesses, Dead Drop provides new opportunities for in-game engagement and conversion by creating "safe houses" and other gameplay-related promotional opportunities that drive players to specific locations. Dead Drop is headquartered in Denver, Colorado.