SOURCE: FunMobility, Inc.

June 21, 2006 12:30 ET

New Mobile Photo-Messaging Application From FunMobility™ Increases Social-Networking Capabilities for Cell Phone Users

America's Best Mobile Pix 2.0 Adds User Profiles and New User Interface to Popular Application That Boasts Over 70,000,000 User Interactions

PLEASANTON, CA -- (MARKET WIRE) -- June 21, 2006 -- Offering a host of new social-networking features to its industry-leading, cross-carrier photo-messaging application, FunMobility™ introduced today its all-new America's Best Mobile Pix (ABMP) 2.0, giving users the ability to create their own user profiles and offering a new, easier user interface. These new upgrades further enhance one of the industry's most popular social networking applications.

"ABMP's unique social capability of giving users the power to share and comment on each other's photos has resulted in more than 70 million interactions, or 'votes,' with more than a million new votes per week," said Adam Lavine, FunMobility founder and CEO. "ABMP has also proven to be very sticky, with consumers spending increasingly more time within the app as the subscriber base grows." According to Lavine, ABMP 2.0's advanced new technology engine makes the application an even more compelling vehicle for mobile phone users who want to network, regardless of what carrier they are using.

First introduced in early 2005, America's Best Mobile Pix was among the first social-networking applications available on a mobile device, and is currently available through most major carriers in North America. Consumers simply take photos and submit them into various contests. Users can also include text messages with their pictures targeting other users of the service, and all messages and pictures are filtered for appropriateness prior to going live in the system.

According to Lavine, America's Best Mobile Pix's popularity has not been limited to consumers. "This is a service that both users and the carriers are benefiting from. Users are enjoying the networking, while the carriers are benefiting from the MMS (Multimedia Messaging Service) revenue it generates. It's a true win-win mobile application," said Lavine.

About FunMobility

FunMobility delivers a unique mobile entertainment experience by providing applications and services that enable creativity, personalization, and community building. FunMobility's FLEX Mobile Application Platform™ is comprised of interchangeable modules featuring content, applications, and services supported by proprietary implementation technology. These modules can be deployed as a complete solution, or as stand-alone components that work within a carrier's existing mobile services offering, providing carriers with unparalleled flexibility, greater reliability, and faster time-to-market. FunMobility provides carriers with some of the industry's most popular and successful mobile applications, including Wallpaper Universe™, America's Best Mobile Pix™, Ringtones Universe™ TrueTones Universe™, Mobile Comics Network™, Personalized Wallpaper™, MyTonz™, MyScreenz™, Imagenes Calientes™ and FunMobility Animated Greetings™. FunMobility's mobile applications and services are distributed through major carriers across the globe, including Verizon Wireless, Alltel, Sprint PCS, U.S. Cellular, Cingular Wireless, and many others. FunMobility has achieved an industry reputation for creativity, innovation and reliability, and is considered one of the industry's most unique wireless entertainment companies. For more information, please visit www.FunMobility.com.

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