SOURCE: vlix


April 14, 2011 08:00 ET

New Mobile Video Sharing App Offers Best-of-Breed Service That Reinvents the Possibilities for Personal Video

Leveraging SpotMixer's Video Editing Expertise, vlix Solves Video Sharing Problems, Giving Consumers an Easy and Fun Way to Express Themselves With Mobile Video in Ways Never Before Possible

REDWOOD CITY, CA--(Marketwire - Apr 14, 2011) - SpotMixer (, parent company of One True Media, the leading online consumer video creation service, announced today it has launched vlix, an innovative mobile application that will change the way consumers use and share mobile video. vlix is the first-ever end-to-end service that solves the three primary problems that keep people from sharing most of the video they take with their mobile devices: editing, sharing and viewing. Available now, vlix is a free app in the iTunes App Store (

"As shooting video has evolved from being 'special occasion-based' to a great way to capture and share our everyday lives, we designed vlix to make it fun and easy to shoot and share video clips with friends and family in the most engaging ways possible," said John Love, CEO of SpotMixer. "We took everything we learned from One True Media and optimized it for the mobile device. vlix will change how people shoot and share video by providing a fast way to enhance and polish a clip and instantly share via your personal video feed."

Responding to the volumes of video currently residing on mobile devices, but never shared or even viewed, vlix makes video clips share-worthy by offering a powerful and innovative set of tools to polish and enhance video. This range of capabilities include:

  • Options to trim clips or frame video with text;
  • Ability to "clean up" video via brightening, color correction and contrast boost;
  • A wide range of artistic effects such as thermal, X-ray, and black and white or "old film"; and
  • Fun time-shifting effects like reverse, fast forward, and stop motion

vlix solves the next hurdle of mobile video-sharing. Many people find that sharing mobile video is a cumbersome procedure, due to large file sizes, multimedia message service (MMS) quality issues and a lack of options to share with select friends and family or easily post to a social network. vlix incorporates the concept of a "personal video feed," which streamlines the sharing process. Users can now share to a select group of friends and family who can follow the user on the web or on their mobile device using vlix. With the personal video feed, a user can specify whether a video can be seen by all followers or only by followers designated as friends in vlix. Additionally, vlix provides options for emailing a link to the view video on the web, as well as easy posting to Facebook and YouTube.

Finally, vlix has optimized viewing for both the phone and the web. In vlix, videos shared by the users you follow can easily be scanned and viewed on the mobile device or online via feeds. In addition, the viewing experience provides options for viewer comments and likes.

"SpotMixer has taken its incredibly deep online video creation and sharing expertise and focused it on an elegant mobile video solution," said Randy Komisar, partner of Kleiner Perkins Caufield & Byers and SpotMixer Board Member. "The timing is right for vlix. With mobile, video is poised to become the preferred medium for sharing everyday experiences with family, friends and the world -- and vlix is uniquely positioned to win in this market with simple but powerful tools to enhance, share and view mobile video."

About vlix
vlix, a service of SpotMixer, is a social video application offering a new way to enhance, share and view mobile videos. Leveraging online video creation and sharing software perfected over the past five years by award-winning online video service One True Media, vlix offers an innovative way to transform video captured on mobile devices into polished video clips -- replete with a wide range of video effects -- that can be instantly shared via "personal video feeds" viewable on the web or in the vlix app by friends and followers. vlix also offers easy sharing to Facebook and YouTube. SpotMixer is headquartered in Redwood City, CA. For more information about vlix please visit

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