MADD Canada

MADD Canada

March 15, 2005 11:31 ET

New multi-media assembly show launched for students by MADD and MPI

MADD Canada rocks with its 'don't drink and drive' message -- sobering new multi-media assembly show launched for Manitoba high school students Attention: Education Editor, Lifestyle Editor, News Editor WINNIPEG, MB--(CCNMatthews - March 15, 2005) - Mothers Against Drunk Driving (MADD Canada) and Manitoba Public Insurance (MPI) had students' eyes and ears - and, more significantly, their 'don't drink and drive' message played to their audience's common sense. In a fury of noise and visuals, the MADD Canada-MPI partnership launched its 2005 high impact, multi-media school assembly show to rave reviews.

MPI is the Manitoba Provincial Sponsor of the MADD Canada production. With this sponsorship, MPI is ensuring it is seen by Manitoba students, including those in rural and northern communities throughout the Province. MPI's commitment is to bring the new show to 16,000 high school students at 39 schools this year.

The show is called Illusion and it focuses on the prevention of alcohol and other drug use, referring to solid brain research outlining alcohol's effects on the adolescent brain, and the need for student leadership and activism. The production is a flood of fast-paced, powerful images, created by using the latest DVD technology. High school audiences can expect to be taken by the poignant stories of real young people, celebrity interviews, clips from major motion pictures, and a contemporary soundtrack, viewed on three giant screens (final set-up size 15' X 45').

The show includes an interview with Tony Hawk, known for his signature moves on a skateboard, his video games and his cameo appearance on The Simpsons. It includes Toronto Maple Leaf Hockey Star Tie Domi, who is also a Winnipeg Jets alumni. The show features powerful stories about how alcohol mixed with cars are a deadly cocktail. Member of Parliament and Shaftesbury High School alumni, Steven Fletcher, was on hand to launch the show to for the students.

"With the number of negative influences in today's world, teenagers often form inaccurate perceptions or false impressions that lead to high-risk behaviours and deadly consequences," says Rod Sudbury, MADD Winnipeg Chapter President. "Illusion encourages youth to take a close look at their values and perceptions. It exposes common harmful beliefs amongst teenagers. It also inspires youth to become leaders amongst their peers to promote positive behaviour."

"We're proud to be part of an initiative that encourages young people to take a closer look at their values and attitudes toward drinking and driving," says John Douglas, Vice President of Public Affairs, Manitoba Public Insurance. "It's through the continued cooperation of community-based groups like MADD Canada that we have increased public awareness - ultimately saving lives and improving safety road in our communities."

With the sponsorship of MPI through 2005, MADD Canada will be touring the assembly show to high schools in the Province. Contact Eve Daren at 1-800-665-6233 ext. 240 for information on having MADD Canada's program play in your community high school.

For further information:
Rod Sudbury, MADD Winnipeg Chapter President (204) 479-1780
Brian Smiley, Media Relations Officer, MPI (204) 985-7349

Contact Information

  • Rod Sudbury, MADD Winnipeg Chapter President
    Primary Phone: 204-479-1780