SOURCE: The ID Co.

The ID Co.

August 24, 2016 08:00 ET

New Name for the Champions of Trust Online

miiCard Ltd Rebrands Company to The ID Co. to Reflect Growth and Direction

EDINBURGH, UNITED KINGDOM--(Marketwired - Aug 24, 2016) - Online identity company miiCard announced today that it is changing its name to The ID Co. following the growth of its embedded verification service DirectID in the fintech sector. The ID Co. is a global identity company dedicated to creating a layer of trust in the Internet through two core business units -- the miiCard Digital Passport for consumers and DirectID for businesses.

CEO and founder James Varga said, "We have changed and grown considerably since we launched five years ago but the core of what we set out to achieve is still the same. Our mission is to create a layer of trust online, a digital world where you can trust that people really are who they say they are. We are rapidly realising this vision today through two distinct ways, helping consumers own and manage their identities while more deeply embedding identity in business processes."

The DirectID B2B service helps businesses increase conversions in customer onboarding, reduce fraud and make more accurate underwriting decisions by combining Bank Verified Identities and live financial transaction history with bureau and other data sources. Launched in 2015, DirectID now counts leading global and local banks, wealth management platforms, and online lenders as customers. The rapid growth of DirectID spurred the need for a broader company identity that better reflected The ID Co's dual focus on consumer and business needs.

miiCard (My Internet Identity) is a full service consumer platform offering a persistent, consumer-centric identity that can be stored and accessed via web or mobile. The miiCard Digital Passport is currently being piloted with the National Strategy for Trusted Identities in Cyberspace and the State of North Carolina, and was recently featured in a collaboration with Trust in Digital Life and Microsoft that allows miiCard members to log into any Azure Active Directory B2C enabled service.

The ID Co. creates trust online in over 32 countries, across 5 continents and to a potential audience of over 500 million consumers. It is actively involved in projects and initiatives including UK's Open Bank Working Group, FDATA (Financial Data and Technology Association), Trust in Digital Life (TDL) and OIX (Open Identity Exchange).

"Today we are focused on growing the number of sites and services using DirectID, providing simple, frictionless customer onboarding experiences for their customers," continued Varga. "Our new company name represents who we are, and better reflects our mission to help solve one of the greatest challenges of our time."

About The ID Co.

The ID Co. is a global identity company dedicated to creating a layer of trust in the Internet. Through its products, the miiCard Digital Passport for consumers and DirectID for businesses, The ID Co. creates trust online in over 32 countries by empowering consumers to use their personal and financial data to prove identity and share information needed to access products and services with security, ease and convenience. http://www.theidco.com/

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