Northern Lights Direct

Northern Lights Direct

December 01, 2010 11:09 ET

New Name, Logo and Look for Northern Lights Direct

CHICAGO, ILLINOIS--(Marketwire - Dec. 1, 2010) - After much anticipation, Northern Lights Direct has unveiled its new corporate identity. The agency (formerly Northern Lights Direct Response) has taken on a new name, logo and look to reflect its transformation from a DRTV company to a fully integrated, direct response agency, offering DRTV, Direct Response Online and Direct Response Media Management.

With the new name and logo comes a bold tagline: "The Art & Science of the Sell".

"Our new tagline clearly articulates our philosophy of combining creativity and analytics to create direct response campaigns that accelerate sales," says Sandy French, CEO of Northern Lights. "The sad truth is that most agencies are terrified of linking their work directly to sales but, for us, creating campaigns that are highly branded and highly effective is what it's all about."

French explains further. "We've measured and analyzed every single campaign we've done for the last 25 years. As a result, we understand what it takes to make TV and online campaigns that work. Our ability to build our client's business is what defines us as an agency."

Northern Lights has also revealed its rebranded website: "It reflects who we are as a company and as individuals. It's bold, imaginative and – we hope – fun," says French.

Northern Lights Direct is a leading brand direct response agency with offices in Chicago and Toronto. Our services include Strategic Planning, Media Management, and Creative and Production services for Direct Response Television (DRTV) and Direct Response Online. Clients include: The Bradford Group, Children International, Comwave, HomEquity Bank, Manulife Financial, MarcAngelo Foods, Porter Airlines, SickKids Foundation, Sun Life Financial and UniRush. For more information, visit

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