January 14, 2016 08:31 ET

New NPI Associate Brings Experience to Office

Melissa Oliveras Is New Executive Assistant to CEO Mitch Gould

BOCA RATON, FL--(Marketwired - January 14, 2016) - Melissa Oliveras has an in detail knowledge of what it takes to brand nutritional supplements after years in the field working with leading retailers and elite athletes. Fitness models including Michelle Lewin, Jessica Stark and Mr. Olympia competitor Shawn Rhoden are some of the huge names Oliveras has collaborated side-by-side with over the years.

"The amount of in depth knowledge I learned from the biggest names in the field is invaluable. I can't wait to incorporate my experience into NPI as it continues to expand and market domestic and international nutritional products," Oliveras said.

She joined the NPI team after graduating from Florida International University obtaining a degree in communications, arts and marketing. Oliveras was first introduced to the sports fitness world promoting and marketing for VPX Sports, one of the largest sports supplement companies in the world which produces popular workout drinks including REDLINE, Shotgun 5x and Bang Energy.

As part of the VPX team she managed and hired a group of 70 REDLINE Extreme Girls that promoted VPX products at massive sporting events including the Florida Panthers hockey games at the BB&T Center. Additionally she engaged in promotional modeling, collaborated with a marketing team, wrote signage and promotional articles, managed social media pages and attended numerous tradeshows including the Mr. Olympia Tradeshow in Las Vegas.

"I am thrilled to have such an knowledgeable, proficient associate now part of NPI. Her experience is going to further help our clients effectively market their products," said NPI CEO Mitch Gould, who has collaborated with fitness icons including Ronnie Coleman, Steven Seagal, Roberto Clemente Jr. and Hulk Hogan to grow their product lines.

Outside of the office Oliveras volunteers with Church by the Glades. Oliveras is also bilingual, fluent in both Spanish and English and holds an Esthetician License and is well versed in cosmeceuticals.

To find out more about Oliveras and NPI visit

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