SOURCE: Oberto Brands

Oberto Brands

October 05, 2011 12:00 ET

New Oh Boy, Oberto! All Natural Jerky Offers a Great Tasting Snack, Free of Preservatives and Artificial Ingredients

All Natural Jerky a Delicious, More Healthful Hit; Updated Recipe Includes Simple Ingredients, No Artificial Flavors and No Corn Syrup

KENT, WA--(Marketwire - Oct 5, 2011) - Consumers seeking more healthful snack options have something to cheer for, as Oh Boy, Oberto! new All Natural Jerky line is now available in grocery and convenience stores nationwide. The new snack is made exclusively from simple, all natural ingredients with no preservatives or artificial flavors, resulting in a flavorful, hearty jerky that satisfies taste buds and also provides sustained energy through its high-protein qualities.

"Jerky has long been a popular high protein snack, but most products on the market also contained a lot of artificial ingredients -- the big ones being hydrolyzed vegetable protein and corn syrup -- so it really wasn't all that good for you," said Tom Ennis, CEO of Oberto Brands, the parent company of Oh Boy, Oberto! and a leading domestic jerky manufacturer for nearly a century. "Oberto's new All Natural Jerky line is much better testing, has an improved, richer texture, and is a much more healthful option for snackers. It's simple -- when you use more pure, wholesome ingredients, you get a better product with better taste."

The new All Natural Jerky includes only the following ingredients: beef, sugar, water, beef stock, salt, spices and natural flavorings, natural smoke flavor and vinegar. It includes absolutely no artificial ingredients, no preservatives and no added MSG. The new recipe marks Oberto's biggest product overhaul in 12 years, and was in response to consumer demand for better-for-you foods, particularly among grab-and-go packaged snacks.

"Whether on the road, headed out to long day on the job site, or reaching in the pantry, everyone knows it can be hard to find a conveniently packaged snack that's also healthy and tastes great," commented Ennis.

The new All Natural Jerky line is available in six flavors: Original Beef Jerky; Teriyaki Beef Jerky; Peppered Beef Jerky; Hickory Beef Jerky; BBQ Pork Jerky and Teriyaki Turkey Jerky.

Despite the switch to all natural, higher quality ingredients, Oberto's pricing will remain unchanged. The jerky is available in 3.25-oz. packages for $5.99 MSRP. In addition, 1.5-oz. and 9.0-oz. sizes will also be available. For more information visit www.oberto.com.

About Oberto Brands
Family-owned Oberto Brands, a leader in the meat snacks category, was established in Seattle in 1918 by an Italian immigrant family in pursuit of the American Dream. The Oberto family still remains an integral part of the business, and their hard work and dedication to great tasting products has grown the company from its humble beginning into what is today a national leader in meat snacks. Its popular products are found primarily in convenience stores, as well as on grocery aisles and club stores throughout the United States.

Contact Information

  • Media Contact:
    Lia Bigano
    Duo PR for Oberto Brands
    206-445-1498
    lia@duopr.com