SOURCE: Adorama


January 06, 2016 21:55 ET

New Olympus M. Zuiko Digital 300mm F4.0 Pro Lens for Micro Four Thirds System and Stylus Tough Camera Announced at CES 2016 Now Available for Preorder at Adorama

Full-Featured Telephoto Lens Weighs Less Than 3lbs; Take a 'First Look' at the New Olympus 300mm F4.0 and Stylus Tough Waterproof Camera With Industry Expert Mason Resnick

NEW YORK, NY--(Marketwired - Jan 6, 2016) - Adorama, one of the world's largest photography, video, audio, imaging and electronics retailers, is now accepting preorders for the recently announced Olympus M Zuiko Digital ED 300mm F/4.0 Telephoto Lens and the new Olympus Stylus Tough TG-870 Digital Waterproof Camera offered in Gunmetal Metallic Black, Metallic Green, and Pure White.

Making its debut at the CES 2016 exhibition, the new Olympus 300mm telephoto lens is designed for Micro Four Thirds mount cameras, offering an angle of view equivalent to a 600mm lens on a 35mm sensor camera, yet small and light enough to be handheld. Ideal for sports and wildlife photography, the new telephoto lens features 5-axis sync IS for steady shots of subjects moving through the frame and is fully compatible with Olympus mirrorless compact digital cameras' fast frame rates and short shutter lag times.

Also making its debut at CES 2016, the Stylus Tough TG-870 is waterproof to 50ft/15m and offers a full 180-degree flip LCD screen along with built-in wifi for easy sharing. The four sport cam modes simplify capturing fast action shots.

Get a First Look at the New Olympus Digital Imaging and Photography Gear with Industry Expert Mason Resnick
Adorama Learning Center's digital imaging expert, Mason Resnick, is one of the first to review the new Olympus offerings. His "first look" article hits the main features of both the lens and camera. An excerpt from the article reads: "According to Olympus, the lens features the world's most powerful image stabilization when working in tandem with built-in camera body IS, claiming 6 shutter speeds of compensation. The dustproof and splashproof lens is also said to have the highest resolution in Olympus history. With a closest focus distance of 1.4 meters, the maximum image magnification is 0.48x, which is nearly macro. Weighing in at only 1,270 grams, the Olympus 300mm f/4 is less than a third the weight of an equivalent 600mm Canon lens, and a fraction of its size."

Read the rest of Mason's article and get the latest CES 2016 coverage from Adorama Learning Center.

New Olympus 300mm F/4.0 Lens Feature Highlights

  • World's most compact, lightweight 300mm (600mm equivalent) f4.0 super-telephoto lens makes super-telephoto hand-held photography possible 
  • World's most powerful 6-steps of compensation synchronized in-lens and in-body I.S. 
  • 600mm Short-Distance Photography -- Closest focusing distance of 1.4m 
  • Maximum image magnification of 0.48x (35mm equiv.) telemacro photography 
  • Splash, Dust and Freezeproof Design 
  • Manual Focus Clutch & Lfn button to instantly switch shooting styles 
  • Body IS & Lens IS combined to maximize image stabilization (when used with E-M1 or E-M5 Mark II) 
  • 3 Super ED Lenses suppress color bleeding and chromatic aberrations 
  • High-precision, large-diameter, thin GKL lenses for fast autofocus 
  • ZERO & New Nano Coating Z significantly reduces ghosts and flares 
  • Fast AF speed of 300 ms or less with OM-D E-M1 
  • Combined with MC-14 Teleconverter, maximum Micro Four Thirds focal length of 840mm (35mm equivalent) is achieved
  • OM-D Silent Shutter and 300mm f4.0 PRO Lens allows for discreet telephoto shooting

New Olympus Stylus Tough TG-870 Digital Feature Highlights

  • Waterproof to 50 ft (15m), Shockproof to 7 ft (2.1m) 
  • Crushproof to 220 lb. (100 kgf), Freezeproof to 14°F (-10°C) 
  • Dustproof 
  • 21mm Ultra-Wide Angle Lens, 5x Optical Zoom, 180° Tilting LCD 
  • Built-In Wi-Fi & GPS (OI Share & OI Track) 
  • NEW: LCD Boost maximizes monitor brightness -- 2.6x brighter than normal
  • Sportcam Mode (60p Movie, High-Speed Movie, Time-Lapse Movie, Sport Burst) 
  • Sport Burst Shooting (sequential shooting with interval shooting) 
  • Front customizable function button 
  • Self Portrait Mode 
  • Super Macro Mode 
  • Easy Smart Phone Connection with QR Code Set Up 
  • NEW: 13 Art Filters 
  • NEW: Live Composite Mode captures light trails easily 
  • NEW: Nightscape Movie Mode optimizes night shooting 
  • NEW: AF Lock for capturing moving subjects accurately 
  • Double-lock waterproof battery door

Pricing and Availability*

*Please note that orders are filled on a first come, first served basis, and credit cards will not be charged until the product ships.

ADORAMA: More Than a Camera Store
Adorama is more than a camera store -- it's one of the world's largest photography, video, audio and computer retailers. Serving customers for more than 35 years, Adorama has grown from its flagship NYC store to include the leading online destination for imaging and consumer electronics. Adorama's vast product offerings encompass home entertainment, mobile computing, and professional video and audio, while its services include an in-house photo lab, AdoramaPix; resources and gear for photographers, filmmakers, production studios, broadcasting and post houses, and recording artists through Adorama Pro; pro equipment rental at Adorama Rental Company; and the award-winning Adorama Learning Center, which offers free creative education in online channels such as the popular Adorama TV.

Adorama is listed as one of the top five electronics retailers by Consumer Reports, "Best of the Web" by, Internet Retailers Top 100, and is the official Electronics Retailer of the NY Giants.

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