SOURCE: EyeCity.com

July 03, 2008 06:00 ET

New On-Line Company Has Fashion Industry Turning Heads and Winking "EYES"

DALLAS, TX--(Marketwire - July 3, 2008) - www.EyeCity.com (PINKSHEETS: ICTY) ROLLS into the on-line shopping market and LOOKS to be on top. Consumers will be able to transport themselves to the trendiest, fashionable, chic boutiques of NY, LA, and Miami, without ever leaving their home or office! EyeCity.com brings the fashion-forward frenzy to consumers in a blink of an "eye."

EyeCity.com brings affordable high-end apparel and accessories to those consumers who seek alternative shopping methods. Entrepreneur, designer, and CEO of EyeCity.com, Anthony Baker, says, "EyeCity.com will surpass the competition by offering exclusive styles for the savvy shopper. Our Vande Flash label will compete with such brand names as Ed Hardy, True Religion, English Laundry, and Robert Graham."

Mr. Baker hopes to launch EyeCity.com August 1, 2008. "We will soon have our popular wholesale fashion line, Vande Flash, in boutiques around the nation in hopes to expand in ALL popular department stores in every major city." Mr. Baker adds, "With the launch of EyeCity.com, I am very confident that Vande Flash will even expand into Europe."

EyeCity.com recently signed a deal with Internet TV that was finalized on Tuesday, July 1. The website has already secured advertisers and is expected to generate 10 million dollars in revenue pushing the Vande Flash line towards one of the top fashion lines in the country. "We are very excited about teaming up with Internet TV because it allows the shareholders more exposure to the international world of fashion, therefore breaking EyeCity.com into this lucrative billion dollar industry," says Anthony Baker, CEO of EyeCity.com

EyeCity.com has garnered support from fashion elitists such as professional athlete, Julius Jones, and hip-hop group, YG Boys. Both will be promoting and wearing the Vande Flash line, thus creating added revenue for EyeCity.com. In addition, Anthony Baker is in talks with an Italian designer to expand Vande Flash from not only club-wear, but to high-end professional attire.

CAUTIONARY STATEMENT ABOUT FORWARD-LOOKING STATEMENTS

This press release contains "forward-looking statements," which are statements related to future, not past events. In this context, the forward-looking statements often include statements regarding our goals, plans, projections and guidance regarding our financial position, results of operations, market position, pending and potential future acquisitions and business strategy, and often contain words such as "expects," "anticipates," "intends," "plans," "believes," "seeks" or "will." Any such forward-looking statements are not assurances of future performance and involve risks and uncertainties that may cause results to differ materially from those set forth in the statements.

These risks and uncertainties include, among other things, (a) general economic and business conditions, (b) the level of strategic partner incentives, (c) the future regulatory environment, (d) our cost of financing, (e) our ability to complete acquisitions and dispositions and the risks associated therewith, and (f) our ability to retain key personnel. These factors, as well as additional factors, could affect our forward-looking statements. We urge you to carefully consider this information. We undertake no duty to update our forward-looking statements, including our earnings outlook.

Contact Information

  • Contact:
    Anthony Baker
    214-986-4321