SOURCE: Full Circle Publishing

Full Circle Publishing

February 18, 2016 11:30 ET

New One Red Lipstick Book Rallies Women Entrepreneurs With Its "If We Can Do It, You Can Do It" Message

Candid Stories Touch on Teen Motherhood, Death of a Child, Bankruptcy, the Immigrant Experience, and More

TORONTO, ON--(Marketwired - February 18, 2016) -

Attn: There is an invitation to media at the end of the release.

Believing that women need support and inspiration from their peers, the creators of the One Red Lipstick Project have brought together 24 real-life stories of women who have faced challenges, dusted themselves off, moved forward, and found success.

And when they say "real-life," they mean it.

Michele Bailey shares how she fought back from financial disaster after an employee embezzled from her company. Marsha Friedman writes about struggling with the death of her adult daughter and raising her young granddaughter. In Svetlana Kim's story, we learn how she fled Russia to the United States, unable to speak English and with only a dollar in her pocket. Being a teen mother shaped Anastasia Valentine's life and work, as she became fiercely determined to make it on her own. Each one not only survived -- each has learned, lived, and flourished.

Readers of One Red Lipstick will also come across the seeds for healthy debate. Jody Steinhauer advises an all-in approach, not starting a business unless you see yourself working on your passion 24/7, while Fay Chapple tells us not to stress too much about finding your passion, saying there's too much pressure on women to "follow their calling."

Despite the diversity, one common thread stands out: resilience.

"The stories show us that while you can't control everything in your life, you can control how you show up," says Anne Day, the editor of One Red Lipstick and one of the women who tells her story in the book. "These women chose to face life head on."

Why One Red Lipstick?

The book is part of larger project -- and dream -- of Spenser Chapple, a 20-something woman on a quest to make a film highlighting female entrepreneurs who used strength and tenacity to build a business. The One Red Lipstick documentary is due out in May 2016.

When Spenser was 17, her father, Fay's husband, had a brain stem stroke and came close to dying. It meant that Fay would become caregiver to her disabled husband while continuing to raise her three children. Spenser says she started the One Red Lipstick Project because her mom and her mom's friends got on with their lives no matter what they had on their plates.

"My mom would say to me, 'You get up, put on your red lipstick, and get on with it, no matter what.' We all need role models, and I found them. The women are real and honest, not sugar coating what happened to them, yet they go on to find success."

The definition of success varies for each woman in One Red Lipstick, which likely speaks to the different reasons why women start businesses in the first place. Nadja Piatka was divorced, a single parent, unemployed, and in debt. She launched a muffin-making business that eventually made millions. Jemma Fong, who has lupus, writes, "Because of all my health issues, success to me is just being able to physically get out of bed in the morning."

Whether they are driven to help others, put family first, model after their parents or do the opposite, it's really about choice. That's why the book launch will be tied to International Women's Day on March 8; in Canada, the theme is Women's Empowerment Leads to Equality, with empowerment defined as "having the tools to make better choices."

Spenser Chapple says she hopes One Red Lipstick will be one of those tools.

"Women don't have to feel alone, stuck, or defeated. We all have options. If we get help and give help, we can get there together."

Women entrepreneurs are big players in North America -- both in its culture and economy. Statistics Canada reports that in 2015 about 1,017,000 Canadian women were self-employed, and a 2012 study by BMO Financial Group indicated that women-owned businesses employed more than 1.5 million Canadians.

To learn more and to purchase the book ($20 CDN + tax, or $10 CDN + tax for the ebook) visit Follow One Red Lipstick on Facebook and on Twitter at @OneRedLipstick.

Invitation to media:

One Red Lipstick book launch: Wednesday, February 24, 2016, 6 to 8 p.m. at The Verity Club, 111d Queen St. East, Toronto

Speakers include: Fay and Spenser Chapple, Anne Day, Linda Lundstrom, Che Marville, Anastasia Valentine

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