SOURCE: Colgate-Palmolive

March 13, 2008 14:08 ET

New Online Tool Brings Leprechauns to Life

Irish Spring™ Body Wash Taps Into Interactive Web Audience for St. Patrick's Day

NEW YORK, NY--(Marketwire - March 13, 2008) - Have you ever wondered what you'd sound like with an Irish accent? How about what you'd look like with red mutton chops? This St. Patrick's Day, experience the next evolution of personalized web content, now featured on www.GetIrishNow.com. This website offers an innovative, online tool that allows visitors to create customized, Irish self-images that can be forwarded to friends or shared through social networking sites.

Users can generate their own Irish personalities by applying virtual facial features, festive accessories, and background scenery to their own uploaded photos. www.GetIrishNow.com also offers a text-to-voice feature, where users can create and play back personalized messages in an Irish accent.

"Irish Spring Body Wash is about feeling fresh and ready for fun not only on St. Patrick's Day, but all year round. This year, we wanted to encourage Irish pride by creating a fun program within the digital space," said John Kooyman, General Manager, Colgate-Palmolive. "With the growing trend around user-generated content, we thought an Irish-themed avatar would be a fun way for people to take part in this celebration."

In addition to inviting men to test their Irish imagination, an Irish Spring Body Wash "Luck of the Irish Vegas Sweepstakes" will grant one lucky winner and three friends a four day, three night Las Vegas vacation package with a total prize value of $15,900, including airfare, a Hard Rock Hotel suite, a golf outing, $1,000 spending cash and more.**

Irish Spring™ Body Wash -- All the Freshness of Ireland, Bottled.

Irish Spring Body Wash packages all the freshness of the lush, green Irish countryside into a bottle that is sure to add some zip to the shower. Its unmistakable crisp scent and rich lather will help guys freshen up in time to celebrate St. Patrick's Day -- or any day.

Irish Spring Body Wash is available at retailers nationwide in five invigorating varieties -- Original, Aloe, IcyBlast™ and new Reviving Mint and MoistureBlast™.

About Colgate-Palmolive

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Ajax and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet pet foods. For more information about Colgate's global business, visit the Company's website at http://www.colgate.com.

**Visit www.GetIrishNow.com for sweepstakes rules.