November 02, 2009 09:30 ET

New Online Tween Boutique Offers Fashionable Clothing Both Mom and Daughter Can Agree On

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Nov. 2, 2009) - Tween girls and their moms have a reason to get excited about fashion, - a brand-new, on-line clothing boutique launched just in time for the Holiday season.

Founded by North Vancouver entrepreneur Elena Grant and inspired by her own tween-aged daughter, Sofia, the store gives girls the chance to express their own personal style through quality, age-appropriate apparel.

Drawing on more than ten years in the retail fashion industry, Elena is searching out only the best of the best for her pre-teen daughter and her friends. At you won't find any raunchy or suggestive slogans nor provocative styles in her line-up for Winter and Holiday 2009. What you will find are trendy, hip clothes coveted by girls and approved by mom.

"My daughter is at an age when kids' clothing stores no longer appeal to her fashion sense, yet I feel that she is still too young to be wearing much of the offerings from the teen-aged specialty retailers. There aren't many options out there for pre-teen girls" explains Grant. "What is available is often inappropriate and the way it is marketed, specifically to impressionable young girls, is sending them the wrong message-that overt sexuality and outward beauty are more important that substance, ability or accomplishment." Says Grant, "this is not the message I want for my daughter, Sofia or for any young girl. Inspired by the words 'you must be the change you wish to see in the world', I felt compelled to rail against the absurdity and resolved to create a more hopeful alternative. And thus was created as a one-stop destination where pre-teen girls (size 7-16) can find clothes they love to wear and mom can find peace of mind." carries premium denim, graphic tees with positive messages, active wear and a wide selection of age-appropriate dresses for Holiday.

Contact Information