SOURCE: Onramp2014


July 30, 2014 09:00 ET

New "Onramp" Events Explore the Future of the Driving Experience

July 28 Laguna Seca Event Kicks Off Series Designed to Explore the Intersection of Silicon Valley Technology and the Driving Experience

MENLO PARK, CA--(Marketwired - Jul 30, 2014) - As the connected car and other car technologies continue to intersect with the car driving experience, Onramp ( today announced two new events to explore how Silicon Valley and car manufacturers can collaborate to collectively express the brilliance, creativity and passion offered by those in the tech and car communities. The first Onramp event, sponsored by Toyota Motor Corporation, was held Monday, July 28 at the Laguna Seca raceway, bringing together a wide range of individuals interested in being part of the car/technology community, and setting the stage for a weekend-long codefest scheduled for late September.

The event featured ten Scion FR-S sports cars, outfitted with CAN Gateway-ECU technology, which allows its users to read data -- including GPS location, fuel consumption, engine speed, odometer settings and more -- from a number of the sensors built into the car. In addition the FR-S chief engineer, Tetsuya Tada, traveled from Japan for the event to speak with event participants about the technology.

More than 120 people participated in the Laguna Seca event, including developers from companies Apple and Google, independent programmers, FR-S club members, and gaming enthusiasts. Internationally renowned champion drift racer Ken Gushi, part of Scion's GReddy racing team, served as one of the professional drivers who treated attendees to a racing experience around the Laguna Seca track.

The Laguna Seca Onramp event kicked off Onramp's active engagement with developers and others interested in emerging car trends. Toyota's sponsorship demonstrates its keen interest in collaborating with many different groups in Silicon Valley who share this enthusiasm around cars and technology.

A unique gaming experience further demonstrated the fun of driving at the event. Participants had the option to record the driving data taken by the CAN Gateway-ECU system during their time on the raceway. They could then replay their drive and even race against themselves on Sony PlayStations with Gran Turismo®6 from Polyphony Digital, Inc.

The September Onramp event, to be held the weekend of September 27-28, 2014 at the Alameda Naval Base, will feature a 24-hour codefest starting Saturday morning. Apps will be created around the themes of fun, efficiency and safety, using new and experimental CAN Gateway-ECU technology that can send data real-time over Bluetooth to iOS and Android devices. This technology will be demonstrated live by professional drivers in FR-S sports cars on courses at the former naval base. A panel of judges will review the entries, and Onramp will award prizes for the top apps. Sunday will offer additional opportunities for the tech and car communities to network.

About Onramp
Onramp events look to engage people interested in exploring the intersection of new technology and the driving experience. Emerging technologies and social trends will impact the driving experience now and in the future. The events' goals are to explore those impacts, to help technologists experience the pure joy of driving, and to show car enthusiasts the possibilities of new driving experiences.

The first Onramp event was designed to intrigue and draw car enthusiasts and developers to the Laguna Seca Raceway on July 28 via technology demonstrations and Scion FR-S driving experiences. The second event, on September 27-28, 2014 at the Alameda Naval Base, is a codefest and demo day to demonstrate the modern version of working on cars and to explore the future of the driving experience.

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