SOURCE: Oracle Corporation

Oracle Corporation

September 30, 2014 11:18 ET

New Oracle Social Commerce Capabilities Increase Brand Awareness and Sales Conversion Rates

Latest Oracle Social Cloud and Oracle Commerce Integration Enables Organizations to Deliver Hypertargeted Content to Segmented Audiences on Facebook

SAN FRANCISCO, CA--(Marketwired - Sep 30, 2014) - ORACLE OPENWORLD, SAN FRANCISCO -- Oracle (NYSE: ORCL)

News Summary
Organizations can no longer rely on traditional online marketing approaches. In fact, according to industry research by Pronto Marketing, only 2 percent of website visits result in conversion. To help organizations take advantage of modern marketing techniques and leverage the power of social media, Oracle has introduced enhanced social commerce capabilities through further innovations in Oracle Social Cloud and Oracle Commerce. By enabling organizations to precisely target content to segmented audiences on Facebook, Oracle is extending its commitment to helping organizations enhance the customer experience and generate higher brand awareness and conversion rates.

News Facts

  • Further extending its commitment to helping organizations socially enable the way they do business, Oracle today announced new integrations between Oracle Social Cloud and Oracle Commerce.
  • By delivering hypertargeted content to segmented audiences on Facebook, the new integration helps organizations generate stronger brand awareness and drive better sales conversion rates.
  • With the integration, organizations can use insights gleaned from a consumer's digital shopping behavior to target the right person with the right content on the world's largest social network.
  • Organizations can also take advantage of the integration to develop stronger customer relationships by creating and dynamically managing numerous audience segments that are based on digital behaviors.
  • By combining social shopping capabilities with insights into consumer digital shopping behaviors, Oracle is helping organizations drive better customer experiences and generate business growth.
  • The new capabilities build on the already tight integration between Oracle Social Cloud and Oracle Commerce, which enables organizations to create social shopping experiences on Facebook.
  • Oracle Social Cloud and Oracle Commerce are part of the Oracle Customer Experience (Oracle CX) portfolio, the world's most complete cloud-enabled CX solution.
  • Furthering Oracle's commitment to CX, Oracle Social Cloud's paid media partnership program delivers customers an end-to-end solution across their paid, owned, and earned content that is highly targeted and benefits from enterprise-level customer buying data and behaviors.

Supporting Quote

  • "In today's hyperconnected economy, the customer journey is unpredictable, and organizations need to be prepared to deliver the best possible experience wherever a customer touches their brand," said Meg Bear, group vice president, Oracle Social Cloud. "By further integrating Oracle Social Cloud and Oracle Commerce, Oracle is delivering enhanced social commerce capabilities that will enable organizations to generate higher brand awareness and conversion rates. The innovations are part of Oracle's ongoing commitment to helping organizations deliver exceptional customer experiences regardless of channel or device."

Supporting Resources

About Oracle OpenWorld
Oracle OpenWorld San Francisco is the most important business and technology conference of the year for Oracle customers, prospective customers, and partners. This educational conference is dedicated to helping businesses optimize existing systems and understand upcoming industry trends and breakthroughs driven by technology. Oracle OpenWorld offers more than 2,700 educational sessions, hundreds of demos and hands-on labs, and exhibitions from more than 450 partners and customers from around the world showcasing applications, middleware, database, server and storage systems, industries, management, cloud, and infrastructure solutions -- all engineered for innovation. Oracle OpenWorld 2014 is being held September 28 through October 2 at the Moscone Center in San Francisco. For more information; to register; or to watch Oracle OpenWorld keynotes, sessions, and more, visit Join the Oracle OpenWorld discussion on Twitter, Facebook, and the Oracle OpenWorld blog.

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