SOURCE: Signature Brands, LLC

Signature Brands, LLC

July 21, 2011 09:00 ET

New OREO® Ultimate Icing and Hershey®'s S'mores Icing Bring Classic, Nostalgic Tastes to Your Kitchen

Signature Brands Announces Delicious, High Quality Icings Featuring OREO® Cookie Pieces & Hershey®'s Cocoa

OCALA, FL--(Marketwire - Jul 21, 2011) - Finally, fun and delicious homemade baked goods with a fraction of the effort! The leader in dessert decorating products, Signature Brands, launched two new icings, OREO® Ultimate Icing and Hershey®'s S'mores Dessert Icing, classic flavors you know and love. These high-quality icings are made with OREO® and genuine Hershey®'s cocoa.

  • OREO® Ultimate Icing has a rich and creamy taste that is packed with pieces of OREO® cookie. Available in two flavors, Original Crème and Chocolate Crème, it delivers the great taste of OREO® on your favorite desserts. Retail price: $2.99.

  • Hershey®'s S'mores Dessert Icing is the perfect way to enjoy the classic taste of S'mores without the mess or hassle of making it yourself! A delightful combination of chocolate, campfire marshmallow and graham flavors, this scrumptious icing is made with real Hershey®'s Cocoa. Both Traditional and Chocolate Cinnamon flavors are available and retail for $2.99.

  • Achieve store-quality baked goods in your very own kitchen. The convenient, squeezable pouch packaging makes it easy to pipe the icing onto any type of dessert for quick and easy treats that look every bit as delicious as they taste. The possibilities are endless for unique, fun, decorative desserts!

  • Great tasting, fun products for the whole family; kids love the flavors of OREO® cookies and S'mores. Mix and match cupcakes and cookies or get creative with your own twist on a classic with a variety of toppings to deliver yummy desserts. Signature Brands' convenient and easy-to-use packaging is great for kids, letting them add their own touch to treats.

  • You don't have to be a professional baker to turn out treats to impress your friends and family! Check out Sprinkles & Grins for mouthwatering recipes and decorating tips that are sure to impress. Try OREO® Iced Cake Balls or Hershey®'s S'mores Cupcakes.

  • For more information, visit Also, find Sprinkles & Grins on Facebook

  • All four icings are available at local grocery stores and mass-market retailers such as Walmart as well as major grocery chains like Kroger, Publix, Shoprite, Safeway, SuperValu, Food Lion, Hannaford, Meijer & Giant Eagle. To find a store near you visit:

"OREO® and S'mores are American classics that span generations and bring a sense of nostalgia to families everywhere. We're very excited to add OREO® Ultimate Icing and Hershey®'s S'mores Dessert Icing to our growing line of dessert decorating products -- both products are unlike anything else available today. We've added many great recipes featuring both flavors to Spinkles & Grins to help individuals and families create delicious treats they'll be proud to share with friends and family!"
-Jim Schneider, President & CEO, Signature Brands, LLC

"I was not born with the 'baking gene' but I still want to be able to treat my family and friends to delicious goodies. What I love about the Hershey®'s S'mores Dessert Icing and OREO® Ultimate Icing is that they are simple to use and there is virtually no clean up. These icings make it easy to create beautiful desserts and still have time to enjoy them with my family."
-Kimberly Vetrano, Mother, Wife and Blogger at

Signature Brands is America's leading innovator of specialty and holiday decorating tools and accessories. The portfolio includes Betty Crocker and Cake Mate decorating products, PAAS, Pumpkin Masters and Popcorn Expressions. Signature Brands is owned by Hero AG of Switzerland and in the U.S., Hero also owns Beech Nut baby food and Hero premium preserves sold in the United States. For more information, please visit

© 2011 Signature Brands, LLC

OREO® and the OREO® Wafer Design are registered trademarks of Kraft Foods used under license.

Contact Information

  • Press Contacts:
    Nando Zucchi
    Signature Brands
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    Rachel Poor
    Thread Communications
    (617) 875-0553
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