SOURCE: Shelby Signature Foods

Shelby Signature Foods

March 09, 2010 13:08 ET

New Organic Extra Virgin Olive Oil From Shelby Signature Foods Now Available in USA

DALLAS, TX--(Marketwire - March 9, 2010) - The new organic premium extra virgin olive oil from Shelby Signature Foods, founded by Carroll Shelby, chairman of Carroll Shelby International Inc. (PINKSHEETS: CSBI), is now available at select retail stores in the USA and through IDEA Foods, Inc. A portion of sales will benefit charity. 

"Our organic olive oil has a wonderful flavor that is superior to most anything else on the market," said Mr. Shelby. "And the benefits of using it instead of traditional butter or margarine make it a clear cut favorite for people who want to lead a smart, healthy lifestyle."

A Division of Campbell Supply Company Inc., IDEA Foods Inc. is the sole distribution company for Oliovita, Extra Virgin Olive Oil in North America. IDEA Foods is working with several major food chains to begin selling the oil including Supervalu (Acme), Stop and Shop, Giant Landover, Giant Carlisle, Tops, Bilo, Southern Family Markets and DP Distribution. Customers can also order directly from IDEA Foods at www.ideafoodsinc.com or by calling Jan Suessenguth at (215) 345-7696.

"We've been looking forward to the arrival of the first shipment in the United States so deliveries can begin," added Bob Campbell, president and founder of IDEA Foods. "The interest for our premium extra virgin olive oil has been strong from both retailers and consumers, so we're pleased to begin to fulfill that demand.

Oliovita makes the Shelby Signature Foods line from an award-winning estate quality Extra Virgin Olive Oil in Argentina. To make the oil, the olives are hand-picked and crushed at the height of ripeness. This limits the supply and results in an organic extra virgin olive oil that is light, tasty and superior in every way.

Though most recognized for his automotive success with the Shelby Cobra sports cars, Shelby GT350 and GT500, Carroll Shelby was involved in the food industry for many years. He created "Carroll Shelby Chili" mix, which is now owned by O'Reilly Foods and no longer associated with Mr. Shelby.

Charities to benefit from a portion of Shelby Signature Foods sales include the Carroll Shelby Foundation (www.carrollshelbyfoundation.org). It supports children with medical problems, as well as select educational programs. 

For more information about Shelby Signature Foods, contact Scott Black at (214) 520-3430. Retail outlets interested in the olive oil can reach Ms. Suessenguth at (215) 345-7696 or jan@ideafoodsinc.com.

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