SOURCE: Adorama


January 07, 2016 10:43 ET

New Panasonic Compact Digital Cameras With Post-Focus Now Available for Preorder at Adorama

New Panasonic Lumix DMC-ZS100 and Lumix DMC-ZS60 Feature Post-Focus Capabilities; Leica DG Vario-Elmar 100-400mm Telephoto Zoom Lens and Five New Camcorder Models Just Announced; Get the First Look in Article by Adorama's Industry Expert Mason Resnick

NEW YORK, NY--(Marketwired - Jan 7, 2016) - Adorama, one of the world's largest photography, video, audio, imaging and electronics retailers, has announced that it will be accepting preorders for two new Panasonic compact digital cameras -- Lumix DMC-ZS100 and Lumix DMC-ZS60 -- highly sought after for their post-focus capabilities, which allow users to adjust focus after the picture has been taken.

Adorama will also be accepting preorders for the new Panasonic Leica DG Vario-Elmar 100-400mm telephoto zoom lens and five new Panasonic camcorder models -- the 4K ultra-high definition WXF991 and VX981K camcorders, and the full-HD W580K, V380 and V180 camcorders.

Get a First Look from Imaging Expert Mason Resnick
Adorama Learning Center's digital imaging expert Mason Resnick takes a first look at both the Panasonic Lumix DMC-ZS100 and Lumix DMC-ZS60 compact digital cameras in his featured article on the ALC site. Of the Lumix DMC-ZS100, he says, "The Lumix DMC-ZS100 is Panasonic's new flagship compact digital pocket camera, houses a big 1-inch MOS sensor, and is the first Panasonic model to feature 'Post-Focus,' which lets you adjust focus after you've taken the picture. The camera captures multiple images with optimal focus for 49 individual areas within each frame. You can then manually select which area you want to focus on. You can even generate multiple versions of the same image with different areas in focus."

Of the Lumix DMC-ZS60, Mason says, "Panasonic also introduced the Lumix DMC-ZS60, an 11-ounce compact camera optimized for travel photography. Featuring a 30x zoom lens and 4k still/video capture, the camera packs an 18MP MOS sensor and a 24-720mm (35mm equivalent) f/3.3-6.4optical zoom range. In addition to capturing 4K video, the ZS60 also lets you extract an 8-MP still from 4K video, and offers the same Post-Focus feature found on the ZS100. Shutter speeds are as fast as 1/16,000 sec."

Read Mason's full review of Panasonic's newest cameras and get the latest CES 2016 coverage from the Adorama Learning Center.

Panasonic Lumix DMC-ZS100
Marrying the visual performance of a large 1-inch sensor and the tried-and-true ability of the 10x Leica DC lens, the Lumix DMC-ZS100 is a highly compact point-and-shoot camera designed for crisp, clear shots at any time of the day. It is the first in its series to use a F2.8-5.9 Leica DC lens to provide optimal depth of field. It is capable of recording both high resolution videos and photos in 4K, even allowing for the extraction of 8-megapixel stills from video. With its 25mm-250mm zoom range, it is ideal for photographing wildlife and nature.


  • 3.0-inch 1,040k dot touch screen
  • 5 AXIS HYBRID O.I.S and Level Shot functions
  • 10fps burst photo mode (full resolution - 5fps with AF)
  • Face / eye tracking AF
  • In-camera RAW data development
  • Wide panorama function
  • Full wireless control and photography via the Panasonic Image App

Panasonic Lumix DMC-ZS60
The Lumix DMC-ZS60 is a shining example of Panasonic's popular point-and-shoot digital cameras with a 30x Leica DC lens, allowing for reliable and easy transportation. The lens-mounted control ring and thumbwheel plus eye-level electronic viewfinder add a traditional feel to a cutting edge model, and its additional Wi-Fi mobile device controllability brings even more to the creative experience. Final images are captured in stunning ultra-high definition 4K, perfect for memorializing minute details during travel.


  • 0.2-inch 1,166k-dot Electronic View Finder
  • 1/2.3" High Sensitivity MOS
  • 5 AXIS HYBRID Optical Image Stabilization
  • Contrast Auto Focus with DFD Technology
  • 10fps burst photo mode (full resolution - 5fps with AF)
  • Face / eye tracking AF
  • Full wireless control and photography via the Panasonic Image App

Pricing and Availability*
The Panasonic Lumix DMC-ZS100 is now available for preorder from Adorama for 697.99 USD, and is set to begin shipping on March 31, 2016.

The Panasonic Lumix DMC-ZS60 is now available for preorder from Adorama for 447.99 USD, and is set to begin shipping on March 31, 2016.

The Panasonic Leica DG Vario-Elmar 100-400mm telephoto zoom lens is now available for preorder from Adorama for 1,797.99 USD, and is set to begin shipping on a first come, first serve basis.

Panasonic Camcorders
New camcorders from Panasonic are also available for preorder from Adorama accordingly: Panasonic 4K Ultra HD Camcorder VX981 and Panasonic Ultra HD 4k Camcorder VX981K for 899.99 USD; Panasonic Full HD Camcorder W580K for 399.99 USD; Panasonic Full HD Camcorder V380 for 329.99 USD; and Panasonic Full HD Camcorder V180 for 229.99 USD.

*All orders will be shipped on a first come, first serve basis. Adorama does not charge credit cards until item is shipped.

ADORAMA: More Than a Camera Store
Adorama is more than a camera store -- it's one of the world's largest photography, video, audio and computer retailers. Serving customers for more than 35 years, Adorama has grown from its flagship NYC store to include the leading online destination for imaging and consumer electronics. Adorama's vast product offerings encompass home entertainment, mobile computing, and professional video and audio, while its services include an in-house photo lab, AdoramaPix; resources and gear for photographers, filmmakers, production studios, broadcasting and post houses, and recording artists through Adorama Pro; pro equipment rental at Adorama Rental Company; and the award-winning Adorama Learning Center, which offers free creative education in online channels such as the popular Adorama TV. 

Adorama is listed as one of the top five electronics retailers by Consumer Reports, "Best of the Web" by, Internet Retailers Top 100, and is the official Electronics Retailer of the NY Giants.

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