SOURCE: Adorama


May 18, 2015 08:00 ET

New Panasonic LUMIX G7 Mirrorless 4K Camera -- Now Available for Pre-Order at Adorama

NEW YORK, NY--(Marketwired - May 18, 2015) - Adorama (, one of the world's largest photography, video and audio, imaging and electronics retailers, now has available for pre-order the newly announced Panasonic LUMIX G7 Interchangeable Lens 4k Camera.

Adorama's LUMIX G7 camera kit configuration options include a G7 body with a 14-42mm Lens in black or silver (799.99 USD) or a LUMIX G7 body and 14-140mm Lens (1099.99 USD). Pre-ordering is available online at

Built on the next-generation interchangeable micro four thirds lens camera standard, the Panasonic LUMIX G7 offers shooters over 24 compact lens options. Its fast and precise auto focusing tracks the subject with accuracy and thanks to the forward-thinking mirrorless design, the LUMIX G7 produces outstanding DSLM image quality without the bulk and weight of a traditional DSLR. Three 4k Ultra HD Video pause and save 4K photo modes ensure no photo opportunity is ever missed while the integrated Wi-Fi makes image sharing fast and easy.

More About the Panasonic LUMIX G7
The LUMIX G7 features a next-generation intelligent image processor that produces video and photos free from artifacts that degrade image quality. Shooters can capture high-quality images in low light conditions up to 25,600. The LUMIX G7 also compensates for common image-quality problems caused by shooting with a small lens aperture.

4K PHOTO Function -- Never Miss That Perfect Moment
To capture every shot, the LUMIX G7 features exclusive 4K Ultra HD video technology shooters can use to pause and extract that perfect photo moment in time as a high-resolution photo [up to eight megapixel]. The G7's 4K PHOTO function allows users to play, pause and extract individual high-resolution photos from 4K Ultra HD video filmed at 30 frames per second.

The 4K PHOTO function includes three different modes, all leveraging the G7's 30-frames-per-second video capture rate. 4K Burst continually captures eight-megapixel photos when the shutter button remains pressed. 4K Burst S/S (Start/Stop) allows users to simply record a 4K video and then play, pause and extract any frame as an eight-megapixel photo. A 4K Pre-Burst mode initiates a 4K video sequence one second before and after the shutter button is pressed. This gives shooters an extra 60 images from which to select and is perfect for those spur-of-the-moment photo ops.

High-Visibility View Finder
A high-resolution (2,360k-dot) OLED Live View Finder on the LUMIX G7 features 10,000:1 contrast and perfect framing, so you'll enjoy high visibility -- even under direct sunlight. Plus, the tilt/swivel touch-display lets you further adjust the screen for optimum clarity.

High Speed Auto-Focusing with DFD Technology
The LUMIX G7 utilizes Panasonic's exclusive Depth-From-Defocus (DFD) Auto Focus (AF) technology, which instantly calculates the distance to subjects, then quickly adjusts the focus. AF offers speeds up to 0,07 seconds and burst shooting speeds with Continuous Auto Focus [AFC] of six frames per second. The DFD AF technology also enhances focus stability when shooting video.

Flexible Expandability Options
The LUMIX G7 can be combined with the DMW-FL580L External Flash, the DMW-MS2 Stereo/Shotgun Microphone, and many other accessories. It's also compatible with newer BUS Class UHS-I/UHS-II SDXC/SDHC SD cards capable of storing high-resolution 4K videos, and meeting the demands of 4K Photo and RAW mode burst shooting.

ADORAMA: More Than a Camera Store
Adorama is more than a camera store -- it's one of the world's largest photography, video, audio, imaging and electronics retailers. Serving customers for more than 35 years, Adorama has grown from its flagship NYC store to include the leading online destination for photography, video, audio and consumer electronics. Adorama's vast product offerings encompass home entertainment, mobile computing, and professional video and audio, while its services include an in-house photo lab, AdoramaPix, pro equipment rental at Adorama Rental Company, and the award-winning Adorama Learning Center, which offers free education for photographers in online channels such as the popular Adorama TV.

Adorama is listed as one of the top five electronics retailers by Consumer Reports, "Best of the Web" by, Internet Retailers Top 100, and is the official Electronics Retailer of the NY Giants.

Visit ADORAMA at

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