SOURCE: Sleepy's

December 28, 2010 08:00 ET

New Parents to Win Gift of Good Night's Sleep in Annual New Year's Baby Derby

Sleepy's Will Present Parents of 2011's First Baby With Comfy New Bed

NEW YORK, NY--(Marketwire - December 28, 2010) - A recent survey reports that parents of newborns miss out on six months worth of sleep in their child's first two years. This sleep deficit is nearly impossible to make up, but sleep experts agree that a good mattress is vital for healthy living.

To that end, Sleepy's, the Mattress Professionals are celebrating the births of 2011's first babies in five cities (New York, Philadelphia, Boston, Washington, D.C., Richmond, VA) by giving a Dr. Breus Bed™, the only mattress designed by a sleep doctor, to the soon-to-be-pooped parents.

The birth of the first New Year's baby is always cause for celebration. There are even websites telling prospective parents how to help ensure a New Year's birth! But after all the excitement settles, the reality of caring for a newborn (who will typically sleep in stretches of just a couple of hours at a time, at all times of day, according to Sleep.com) hits home hard.

And, while we all know that even the best mattress may only slightly increase the sleep time between baby feedings, it can improve the sleep quality --  which is essential to memory, stamina, brain function and a whole host of other attributes.

"New parents may worry that their fate is years of sleeplessness, and it's true that many struggle to get a restful night of sleep," says Michael Breus, Ph.D., The Sleep Doctor™, a Clinical Psychologist and a Diplomate of the American Board of Sleep Medicine (www.thesleepdoctor.com). "The better rested you are, the healthier parent you are. The key is to help the baby match his/her parents' sleeping schedule. Parents should make sure the little one gets to a sleep schedule for good sleep hygiene for baby and for them as soon as they can, and they should try the Eat, Sleep, Play method with consistency." More tips on getting babies to sleep through the night can be found on Dr. Breus' The Insomnia Blog.

Sleepy's scouts will be on the lookout for confirmed first baby births this New Year's after the stroke of midnight and will delight new parents with a new mattress and other merchandise for better sleep in 2011.

About Sleepy's
Sleepy's, The Mattress Professionals® is a privately-owned 4 generation company with over 700 retail locations in thirteen states, spanning from Vermont to Virginia and available nationally through www.sleepys.com. Throughout Sleepy's 52-year history, they have supported the idea that one mattress does not fit all, carrying a wide selection of mattresses so their customers are certain to find the one that suits them best. Keeping up-to-date on all the latest innovations in sleep technology, Sleepy's, The Mattress Professionals® carries the latest in Sealy, Serta, Simmons, Beautyrest, Posturepedic, Tempur-Pedic, Sleep To Live mattresses, the Dr. Breus Bed™ and 12 other brands to fit any price range or comfort level. For more information, call 1-800-SLEEPYS (1-800-753-3797), or visit us at www.sleepys.com.

About Dr. Breus
Michael J. Breus, Ph.D., is a Clinical Psychologist and both a Diplomate of the American Board of Sleep Medicine and a Fellow of The American Academy of Sleep Medicine. He was one of the youngest people to have passed the Board at age 31 and, with a specialty in Sleep Disorders, is one of only 163 psychologists in the world with his credentials and distinction. In addition to his private practice where he treats athletes, celebrities and the like, he also trains other sleep doctors and consults with major airlines, hotel chains, mattress manufacturers and retailers to provide the optimum sleep experience for their customers. Dr. Breus is also the author of the bestselling book, Beauty Sleep.

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