SOURCE: Phocuswright Inc.

Phocuswright Inc.

September 10, 2015 14:00 ET

New Phocuswright Research Shows Middle East Online Bookings Set to Surge

NEW YORK, NY--(Marketwired - Sep 10, 2015) - The Middle Eastern travel market is poised for major growth in the next few years, according to new research from travel industry research authority Phocuswright. As Internet penetration increases, so does the population of young adults ready to travel -- and as the region's technology infrastructure improves and more people buy smartphones, traveling gets easier.

"Travelers in the Middle East still flock to traditional agents, and so offline bookings account for nearly three-fourths of the market," says Jeff Strachan, research analyst at Phocuswright. "But with many of these agents now adopting a hybrid offline/online approach, and with smartphone usage exploding among the region's young, digitally-savvy travelers, the online channel is poised for rapid growth."

Report highlights include:

  • The Middle East travel market is set to grow at a fast clip, from US$72B in 2014 to nearly $98B in 2017.
  • A technically savvy, young population will drive online penetration from 25% in 2014 to 36% by 2017.
  • Offline gross bookings will continue to have the highest share, but will decline from 75% in 2014 to 64% in 2017.

Phocuswright's Middle East Online Travel Overview Second Edition provides detailed analysis into consumer leisure/unmanaged business travel behavior, and highlights key trends and developments shaping the region's tourism industry.

For detailed information relating to this new Phocuswright research, or to speak with an analyst, please contact Eugene Ko at media@phocuswright.com.

Apply today for a complimentary press pass to the 2015 Phocuswright Conference (November 16 - 19 in Hollywood/Ft. Lauderdale, FL USA). Learn More

ABOUT PHOCUSWRIGHT INC. (www.phocuswright.com)
Phocuswright, the travel industry research authority, fosters smart strategic planning and tactical decision-making by delivering primary research on the evolving dynamics that influence travel, tourism and hospitality distribution. To complement its research in North America, Europe and Asia, Phocuswright partners with and produces several high-profile conferences around the world.

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