SOURCE: Bulldog Reporter

Bulldog Reporter

August 12, 2009 14:33 ET

New PR Secrets for Pitching Business Desks: New Bulldog Reporter Conference Reveals How to Work With Top Business Reporters in the New Economy

Newspaper Editors at New York Daily News, Houston Chronicle and San Jose Mercury News Share Tips on How to Land Ink in Business Pages of Major Dailies -- Audio Conference, Thursday, August 27th, 2009

OAKLAND, CA--(Marketwire - August 12, 2009) - PR professionals who want to successfully place stories in the business sections of major daily newspapers will discover practical strategies at a new audio conference from Bulldog Reporter's PR University. "New PR Secrets for Pitching Business Desks: Leading Editors Field Pitches and Reveal How to Work with Top Business Reporters in the New Economy."

This exclusive, dial-in PR University audio conference takes place on Thursday, August 27th, at 1PM EDT (noon CDT, 11AM MDT; 10AM PDT). This panel includes top business desk gatekeepers sharing pitching preferences, revealing which new business trends and angles you should tie to now, divulging best PR targets in their print and online editions, detailing which types of key financials necessary for coverage and outline new ideas to help corporate giants and small shops alike boost their media hit rates.

Scott Wenger, Assistant Managing Editor for money and business, New York Daily News

Laura Goldberg, Business Editor, Houston Chronicle

Stephen Trousdale, Business Editor, San Jose Mercury News

This 90-minute interactive call will give public relations professionals the competitive edge they need to win more than their fair share of business ink. Here are some of the practical and immediately applicable techniques attendees will cover in this audio conference:

--  Why business coverage matters more than ever -- how business sections
    are reaching wider audiences (think online) and easy ways PR can tap into
    this extended reach
--  Business Media Trends in the New Economy: The state of business
    journalism today -- plus how new media is changing coverage and providing
    overlooked PR opportunities
--  Best Targets: Columns, profiles and even new Web features -- the
    business desk opportunities most receptive to PR input
--  Writing Tips from the Pros: How to structure superior press materials
    for optimal impact, readability... and media pickup
--  How to pitch business desks social media channels -- from Twitter,
    LinkedIn and Facebook to YouTube and beyond
--  Best PR Practices: examples of headline-grabbing pitches and how to
    duplicate their best practices
--  Blogs and New Media Secrets: Tips for working with blogs and online
    columnists at top business media -- plus ideas for getting video or
    multimedia assets posted

Attendance at Bulldog Reporter's PR University audio conference costs $299 per telephone site. Participants in the 90-minute call will be able to pose specific questions for the panelists at several junctures during the discussion. Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on taking part in the event, go to our conference home page, download the PDF brochure or phone toll free: 1-800-959-1059.

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