SOURCE: Kalorama Information

Kalorama Information

August 07, 2012 14:51 ET

New Products to Add One Hundred Billion Dollars of Value to Pharma Market: Kalorama

NEW YORK, NY--(Marketwire - Aug 7, 2012) - New products will add $100 billion to an ailing global pharmaceutical market by 2016, according to Kalorama Information. The healthcare market research publisher says there are an estimated 724 projects in development from the top 50 pharma companies which have the potential to augment the total pharmaceutical market. The finding was made in Kalorama Information's latest survey of the pharmaceutical industry: "Pharmaceutical Products of the Future: 50-Company Biopharma and Traditional Pipeline Analysis to 2016."

While not all drug products in development will be approved and marketed, Kalorama considers average approval ratios in its estimates. The report says that biopharmaceutical products represent a good number of those new products. Cancer treatments represent the highest percentage of new drugs, due to increased cases and favorable reimbursement trends by payors.

"Drugs in the oncology segment are expected to make a significant impact on current markets," said Melissa Elder, Kalorama Information analyst and author of the report. "New entrants will increase competition and provide advanced alternatives to current therapies."

According the report, the growing interest in biotechnology development has transitioned an industry referred to as pharmaceutical to biopharmaceutical in less than a decade. Companies such as Pfizer have been unable to ignore the benefits of investing in biotechnology and have focused on a pipeline in this direction through strategic acquisitions and partnerships with biotech companies and/or through their own in-house research efforts. Companies such as Amgen, which specializes in biotechnology, now compete with a growing number of biopharmaceutical companies and the line between pharmaceutical and biotechnology specialty companies is becoming more blended; this trend is expected to keep growing.

The pharmaceutical companies included in the top 50 generate about $825 billion in annual revenues. When comparing sales for prescription biopharmaceuticals, Pfizer, Merck, Novartis, Sanofi-Aventis and Roche are among the leaders in the industry, according to the report.

The report takes a deeper look at the top 50 companies, what products are in their pipeline, and when they may be released. It suggests that a reasonable amount of approvals could boost a pharmaceutical industry suffering from patent expirations. More information can be found in the report, "Pharmaceutical Products of the Future: 50-Company Biopharma and Traditional Pipeline Analysis to 2016."

About Kalorama Information
Kalorama Information, a division of, supplies the latest in independent medical market research in diagnostics, biotech, pharmaceuticals, medical devices and healthcare; as well as a full range of custom research services. We routinely assist the media with healthcare topics. Follow us on Twitter, LinkedIn and our blog.

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