SOURCE: Power Assure

Power Assure

March 01, 2011 12:00 ET

New Ptak, Noel & Associates Report Shows Investment in Power Assure Data Center Optimization Software Achieves Efficiency and Utilization Across Facilities and IT

SANTA CLARA, CA--(Marketwire - March 1, 2011) - Power Assure®, Inc., a data center infrastructure management solutions provider, today announced the results of an independent report by Ptak, Noel & Associates on the value of dynamic power optimization software. Ptak, Noel & Associates asserts that companies that implement power management and power optimization solutions such as Power Assure's are able to better drive additional efficiencies in their data centers, extend useful life, decrease costs, and lower power consumption, while improving efficiency across facilities and IT.

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"Companies can deploy data center optimization technology to gain real-time infrastructure insight and intelligence into data center power, capacity, and performance; maximize use of available space and power; and extend the useful life of the data center to significantly cut on-going power consumption," said Mike Karp, vice president and principal analyst of Ptak, Noel & Associates. "When simple power monitoring capabilities are combined with the ability to automatically switch servers from 'Always On' to 'On Demand,' customers can decrease their data center's power consumption and increase operating efficiency by an average of 50 percent."

Findings Support Power Assure's Industry Experience
"Companies are spending more than they realize -- and more than they should -- powering their data center resources," said Brad Wurtz, president and CEO of Power Assure. "Companies that use advanced power management solutions to monitor, measure, share and automatically adjust server resources are in a far better position to maximize the utilization of their data center investments as well as to decrease their energy usage. When they minimize the amount of power they consume, they simultaneously expand the capacity of their data center."

Lowering Power Consumption and Gaining Efficiencies
Ptak, Noel & Associates identified opportunities for enterprises, government agencies and service providers to reduce costs and improve data center efficiency. Understanding and managing both IT and facilities power usage is necessary if data centers are to establish a balance between cost efficiency and necessary performance levels. Specifically, the report asserts that understanding datacenter power consumption requires the ability to:

  • Monitor all aspects of IT power consumption.

  • Manage power consumption by analyzing the monitored data, identifying the root causes of problems, planning required fixes and changes, and enabling execution of a remediation plan.

  • Optimize management by automating all management actions, and by connecting that automation to capacity planning and policy design activities.

  • Align IT with corporate strategy by establishing a direct link between IT optimization efforts and corporate goals.

While many data centers do some power monitoring, the report finds it is important for managers to understand that even the most comprehensive power monitoring is really only table stakes when it comes to power efficiency. There is also a need to manage power consumption, to optimize power use to deliver maximum effectiveness to both business processes and technology processes, and ultimately, to align IT capacity planning and business process planning.

Obtaining the Ptak, Noel & Associates Report
The Ptak, Noel & Associates report is currently available. Those interested in obtaining a copy can do so for free from the Power Assure at or from the Ptak, Noel & Associates web site at

About Ptak, Noel & Associates LLC
Ptak, Noel & Associates is an industry analyst and consulting firm providing objective, focused research in IT management technology and process. Our industry veterans, each an expert in at least one field, engage with SMB, midrange, and enterprise clients in a variety of technology and business disciplines affecting both open systems and mainframes. For more information visit

About Power Assure
Power Assure is a leading developer of Dynamic Data Center Optimization software for large enterprises, government agencies, and managed service providers. Power Assure's solutions provide visibility, intelligence, and automation to help CIOs, IT directors, and facilities managers optimize capacity, service levels, and power consumption within and across data centers. Headquartered in Santa Clara, CA, the company is privately held with funding from Draper Fisher Jurvetson, Good Energies, Point Judith Capital, and a grant from the Department of Energy. Power Assure partners include ABB, Dell, IBM, Intel and VMware. For more information, visit

Power Assure is a registered trademark of Power Assure, Inc. All product names and references remain the trademarks or registered trademarks of their respective owners.

Contact Information

  • Contact:
    Beth Winkowski
    Power Assure
    Phone: 978-649-7189
    Email: Email Contact