SOURCE: Will Rogers Institute

Will Rogers Institute

December 04, 2012 15:34 ET

New Public Service Announcement From the Will Rogers Institute Promotes 60 Minutes of Physical Activity a Day for Kids and Teens

"Kid Fit" PSA to Air Nationwide

BURBANK, CA--(Marketwire - Dec 4, 2012) - Did you know that one in three children in America are overweight or obese and on average spend between five and six hours a day on media driven activities? Overall, kids and teens are not getting enough exercise to live a long and healthy life. That's why the Will Rogers Institute is encouraging kids to put down the remote and go play!

The Will Rogers Institute's latest public service announcement "Kid Fit" reminds kids that fitness is fun! Sixty minutes of physical activity a day is all they need, even if it means just going outside and playing. Studies show that kids and teens that are active reduce the risk of obesity, heart disease, and anxiety, as well as increase their overall mood. The Institute's PSA also offers viewers a free booklet Fitness is Fun available at or by calling toll-free (877) 957-7575. The booklet is full of fun and engaging activities that helps children, parents and caregivers understand the importance of proper nutrition and exercise. It has tips on proper amounts of sleep, ideal caloric intake and games that help motivate children and adults alike to lead healthy active lives.

To view the official Kid Fit PSA, please watch here:

Together, we can help combat childhood obesity and promote healthy lifestyles for today's youth. To find out more about "Kid Fit" and to order a Fitness is Fun booklet, please visit

About The Will Rogers Institute
For more than 30 years, the Will Rogers Institute, a nonprofit organization, has been dedicated to promoting and engaging in medical research pertaining to cardio-pulmonary diseases and educating the general public on topics of health and fitness. Through our public service announcements and informational booklets, we hope to continue to embrace and enhance the humanitarian spirit in which we were founded. For more information, please visit our website at

Contact Information