SOURCE: Rally's

Rally's

February 25, 2010 10:36 ET

New Rally's Restaurant Feeds a Hungry Richmond Crowd

New Location Now Open and Serving Signature Burgers and Fries

RICHMOND, IN--(Marketwire - February 25, 2010) - The Richmond business crowd, residents and visitors alike now have a delicious new burger go-to option for lunch and dinner. Rally's®, part of Checkers® Drive-In Restaurants, Inc. and the largest double drive-thru chain in the United States, recently opened at 4380 National Road East in Richmond. The restaurant has a small seating area and serves walk-in and drive-thru customers seven days a week from 10:00 a.m. to 12:00 a.m. 

"This is our second Rally's franchise in the Richmond area, and we are grateful for the opportunity to serve our loyal guests," says Rally's franchisee Leonard Ranieri. "My family and I have lived here for 14 years. We will continue to invest in our city and enjoy hiring from and being a part of the community in which we live and operate." 

Known for its full-flavored, hand seasoned burgers, thick shakes and famous seasoned fries; Rally's provides great tasting, fresh food for today's on-the-go guest. Signature items include the classic Big Buford, Champ Burger, loaded fries and new classic bone-in wings tossed in one of five flavors. Each location strives to serve top-quality meals at a great value with Guest-Obsessed© hospitality, speed and accuracy.

Currently, Checkers/Rally's Drive-In Restaurants have more than 820 locations open across the U.S. As for additional expansion, the company is seeking to add several new development agreements in key markets such as Atlanta, Baltimore, Philadelphia, Las Vegas, South Florida and Orlando.

Part of Checkers/Rally's' recent success is also credited to the company's expansion into non-traditional locations such as airports, universities and turnpike plazas. That growth in combination with the advancement of end-cap and in-line designs is providing new and existing franchisees with a greater range of development options.

To fuel this growth for 2010, Checkers/Rally's is now actively seeking franchise candidates who possess strong financial backgrounds, a passion for their communities and the willingness to maximize their territory's sales through development agreements generally ranging in size from 3 - 10 units. Single restaurant development opportunities also exist in select markets as well as conversions into single and double drive-thru locations. 

"Both non-traditional and conventional restaurant development are key components for Checkers and Rally's to sustain the growth we've recently experienced and we're confident our concept and product offering will continue to be attractive," said Lynette McKee, CFE, chief development officer of Checkers Drive-In Restaurants, Inc. "Our extensive training, operational support, national marketing and supply chain benefits are just some of the reasons why restaurant owners such as Leonard Ranieri and his Richmond location can focus on growing their business and the Rally's' brand."

For more information about the new Richmond Rally's location across from Richmond Square Mall, call 765-966-2700 or visit www.checkers.com

About Checkers®/Rally's®
Checkers/Rally's Drive-In Restaurants, Inc. is the largest double drive-thru restaurant chain in the United States. The company develops, owns, operates and franchises both Checkers and Rally's restaurants. Based in Tampa, Florida, it has more than 820 restaurants open across the U.S. In recent years, the brand has been awarded several of the industry's most prestigious awards including: "Best Drive-Thru in America" by QSR Magazine and the "Hot! Again Award" from Nation's Restaurant News. For more information about Rally's, please visit www.checkers.com.

Contact Information