Jealous

August 26, 2011 13:16 ET

New Range of Halal Sweets Make the Perfect Gift for Eid-al-Fitr

LONDON, UNITED KINGDOM--(Marketwire - Aug. 26, 2011) - To mark the end of the month long fast of Ramadan and to celebrate Eid al-Fitr, the first day of the Islamic month of Shawwal, Jealous the halal sweets brand is inviting Muslims to reward themselves and each other with a guilt-free sweet treat from its mouth-watering selection.

The sweet boxes, which make the perfect gift, are free from artificial colours, flavours and preservatives. They also do not contain alcohol or gelatine making them suitable for those with ethical and dietary requirements. Available in four selections Enchanted Eden, Gummy Heaven, Sinfully Sour and Paradise Lost they are presented in beautifully designed gift boxes. Prices start from £13.99.

Imran Ali Merza, joint-managing director of Jealous, said: "As lifelong sweet fans, my business partner and I, Tazheen, established Jealous as we both found it impossible to find halal sweets which were both tasty and well presented. We immediately felt there was a gap in the market; if we had experienced this problem then surely many other in our position had too?

"Our vision for Jealous was to provide universally appealing sweets which can be given as a gift alternative to chocolate and we hope during this time of sharing and togetherness that a box of Jealous sweets are a welcome Eid present or a special treat to share anytime."

The newly released Jealous sweets are available to purchase from Selfridge's flagship Oxford Street store and in the first month of launch they have been extremely well received especially within the Muslim community.

So whether you're a cola rock fan, prefer a sour sensation or are more of a gummy bear lover, then there is a selection to suit every taste bud.

To purchase boxes of Jealous' candy gifts or for more information about the brand, visit www.thejealouslife.com. Or tell Jealous which box is your favourite at www.facebook.com/JealousSweets and www.twitter.com/thejealouslife.

Notes to editors

Jealous is a manufacturer of sweet-gifts which are free from artificial enhancements, are gluten and gelatine free and also suitable for vegetarians. The concept is the idea of Imran Ali Merza (a former City trader) and Tahzeen Basunia (chartered accountant) that used the recession as an opportunity to launch a new business and brand after spotting a gap in the confectionary gift market for sweets. Launched at London's Selfridges store in July and available online from www.thejealouslife.com, Jealous sweet boxes will shortly be on the shelves of other major retailers.

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