SOURCE: Thinkronize, Inc.

May 14, 2008 07:00 ET

New Ranking Reveals Most Popular Keywords That K-12 Students Are Searching for on the Internet

netTrekker d.i.'s Quarterly "Top 15 In-School Search Index" Provides First-Ever Real-Time Ranking of Terms Our Kids Are Searching for Most

CINCINNATI, OH--(Marketwire - May 14, 2008) - Every day, across the nation, our digitally native students are punching search terms into their school's Internet browsers. But which keywords are they searching for most? Starting today, a top-15 list of the most active search terms will be available on Thinkronize, Inc.'s netTrekker site (http://ntdi.nettrekker.com/?page=top15search). This first-ever quarterly index will offer new insight into what our nation's students are learning about, care about and want to know more about.

For this spring quarter (February - April 2008), "games" reigned supreme, with "dogs" at #2 and "animals" at #3 -- showcasing that kids will be kids, whether at school or at home. "Civil War" came in at #4 and "George Washington" at #5. The total number of unique search terms for the spring quarter was 1,844,677.

"Search engines like Google™ and Yahoo® pull together lists of the most popular keyword queries, underscoring our nation's interests and fixations and showcasing trends and patterns," said Thinkronize CEO Randy Wilhelm. "Our report offers a different view -- a real-time school-based mirror of what our children are searching for -- both for academic purposes and out of genuine curiosity."

The "Top 15 In-School Search Index" is tracked by Thinkronize, a leader in the digital delivery of K-12 educational content and developers of netTrekker d.i., the #1 safe educational search engine. netTrekker d.i. is now used by over 11 million students, 600,000 teachers, and 20,000 schools in all 50 states in the United States.

Following are the top 15 most active keyword searches in schools for the spring quarter, from February through April, 2008:

  Ranking   Keyword

     1      Games
     2      Dogs
     3      Animals
     4      Civil War
     5      George Washington
     6      Holocaust
     7      Abraham Lincoln
     8      Multiplication
     9      Math Games
     10     Weather
     11     Frogs
     12     Fractions
     13     Planets
     14     Sharks
     15     Plants

About Thinkronize

Founded in 1999, Thinkronize is a leader in the digital delivery of K-12 educational content and is dedicated to enhancing the education of today's youth with highly effective technologies that deliver the rich educational value of the Internet to every child in a safe, relevant, easy-to-use format. With the mission to help every child learn and a belief that technology can transform education, Thinkronize was first to market with a standards-based educational search engine, utilizing the services of Academic Benchmarks (www.AcademicBenchmarks.com), the premier provider of comprehensive standards-based K-12 educational databases, alignment tools, and integration products. Thinkronize's flagship product, netTrekker d.i., is the #1 educational search engine in K-12 schools and is currently used in over 20,000 schools worldwide. The company's consumer product, netTrekker home, gives parents and students whose school or district has not yet purchased a netTrekker d.i. subscription access to its 180,000+ educator-selected resources. Peers, educators, and parents have honored Thinkronize and the netTrekker product suite over 20 times for their contribution to education. Most recently, netTrekker d.i. was named the 2007 Best Education Solution in SIIA's CODiE award competition. In addition, Thinkronize was named to the 2007 Inc. 5000 and 2006 Inc. 500 lists as one of the fastest growing private companies in the United States. The company was founded by Robert Reinders and currently serves over 11 million students in all 50 states, including adoptions by key districts and states nationwide. For more information visit www.Thinkronize.com or phone 877-517-1125.

Contact Information

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