June 11, 2008 09:00 ET

New Real Estate Website Launches for Boomers Seeking 55+ Active Retirement Communities

CHICAGO, IL--(Marketwire - June 11, 2008) - Despite a real estate market that is the worst in decades, one bright spot still remains. Sales in age 55+ active adult retirement communities have remained strong. As the popularity of active adult communities continues to grow, studies have shown that Baby Boomers are increasingly opting to live in these age-restricted developments. A new website,, recently launched to help this large demographic group find, research and compare active adult and retirement communities around the country. currently showcases more than 50 active retirement communities throughout 11 popular retirement states. The site is a great one-stop-shop to learn about the details of each community. Visitors to the site can read community descriptions, get details like pricing and association fees, view photos and learn about amenities and social clubs offered by the communities. Unlike other websites, provides objective independent reviews of all active adult communities, including both new and "resale" developments.

The founder of, Bill Ness, spent a number of years working as a sales manager for Del Webb Corporation. Del Webb is the largest developer of active adult communities in the country. Ness commented, "I enjoyed my time with Del Webb and I quickly realized one thing while working there -- the 55+ market has a whole lot of good questions and not enough places to find good answers." Ness developed to start providing those answers for this important home-buying segment.

"Before, potential homebuyers had to travel from community to community or sift through dozens of websites to find the answers to their questions. Along the way, they would end up frustrated and confused because they had to talk to many different phone operators, salespeople and real estate agents," Ness added. has set up relationships with local active adult real estate experts in each of the cities they represent. As opposed to talking with a new salesperson at each community, the real estate adviser can help represent 55+ buyers in all communities -- both new and resale. According to Ness, "Your real estate adviser can listen to your needs and provide independent third-party advice about which community might suit you best based on your needs. And of course, as a buyer's agent, their services are totally free to homebuyers." has helped numerous homebuyers research and compare age-restricted and age-targeted real estate in active adult retirement communities around the country. Their headquarters are in Chicago, IL. For more information about call their main office at 312-965-9208, visit or email

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