SOURCE: The Refinishing Touch

The Refinishing Touch

August 04, 2009 09:00 ET

New Refinishing Touch Awards Program Rewards Sustainability

Sustainability Award Campaign Launched by The Refinishing Touch and Driven by Business Environmentalist Mario Insenga Recognizes Hospitality Pioneers That Reduce Environmental Impact

ALPHARETTA, GA--(Marketwire - August 4, 2009) - The Refinishing Touch, a world leader in on-site environmentally safe, furniture refinishing and reupholstery services, has launched an awards program to honor and recognize sustainability within the hospitality industry.

To qualify for the awards, hospitality organizations need to demonstrate a commitment to implementing environmentally friendly practices that reduce their carbon footprint, and minimize landfill waste. The program recognizes companies that are demonstrating a commitment to sustainability, and is also designed to incentivize others to consider ways they can reduce their environmental impact.

The Refinishing Touch has refurbished more than 1.5 million rooms of furniture to date, saving the equivalent of approximately two million hardwood trees from landfills. The company's 20,000 clients include government organizations, universities and hospitality chains, boutique firms and household names such as Intercontinental Hotels Group (IHG), Choice Hotels, and Hilton Hotels Corporation Worldwide, giving the team an invaluable insight into the pressures and opportunities offered by sustainable hospitality initiatives.

Mario Insenga, founder and president of The Refinishing Touch, explained: "As a company we are committed to helping individual business owners and organizations lessen their carbon footprint. We have worked with almost every name in hospitality, and we are engaged and committed to this industry and want to foster a positive spirit about refurbishing and sustainability. These awards, the public recognition and our sustainable roll call are our way of doing this."

Insenga concluded: "Even in a steady business climate, the hospitality industry can be extremely competitive. This can foster an inclination to hurry -- to put all focus on purely cash-related results. In many cases, we see the environment and the chance to review more sustainable ways of doing business being overlooked and taking a back seat to agendas driven solely by the bottom line. But there are a staggering number of hotel chains, boutique owners and hospitality professionals that are committed to exploring alternatives, which realize that environmental responsibility and economic success are not mutually exclusive. We believe that these efforts are to be recognized and applauded."

About The Refinishing Touch

Founded in 1977, The Refinishing Touch® is a world leader in providing on-site environmentally safe, furniture refinishing and reupholstery to private and public organizations. It enables its 20,000 customers across the government, hotel, hospitality and academia markets to save up to 80% of their budgets and maintain environmental sustainability.

To date the company has transformed over 1.5 million rooms of furniture worldwide, preventing the equivalent of approximately two million hardwood trees being lost to landfills. Services comprise furniture refinishing, reupholstering, armoire modification and re-engineering, granite and fabric selection through the Touch Textiles division. The company has patent pending waterborne material processes that are odorless, non-toxic and non-flammable and environmentally safe, enabling immediate room re-occupancy.

The Refinishing Touch was awarded the US General Services Administration Evergreen Award for innovative environmentally friendly practices. Long term clients include: The White House, The Kennedy Center for Performing Arts, US Department of Justice, US Congress, Department of Defense, US Military and Coastguards; Hilton, Hyatt, Marriot Intercontinental, plus a number of top universities. The company is headquartered in Alpharetta, Georgia.

Contact Information

  • Media Contacts:
    Prompt Communications on behalf of The Refinishing Touch
    Laurie SantaLucia or Hazel Butters
    Tel: +1 617 401-2717
    Out of Hours: +1 617 291-9899
    Email Contact