SOURCE: Globalpark, Inc.

September 10, 2008 14:54 ET

New Release for Globalpark's Enterprise Feedback Suite

New, Innovative Features for All of Globalpark's Software Products

NEW YORK, NY--(Marketwire - September 10, 2008) - Globalpark, one of the world's leading suppliers of online feedback software, today announced the release of Version 6 of its software suite. The release represents a further significant advance in the company's suite of software products for Market Research, Human Resources, Marketing and Customer Relationship Management. "I am delighted to announce this new release which will further boost the efficiency of our more than 1,000 customers as a result of the advances we have introduced for all our products," said Dr. Lorenz Gräf, Managing Director of the Globalpark group. "Once again, the release focuses primarily on driving forward innovations for each of our products. I am confident that they will set new standards in the Online Feedback sector." The release date is scheduled for September 2008 and the upgrade is free of charge for licensed customers.

Fully-integrated Flash question types for eye-catching surveys

A set of Flash-based question types is one excellent example of the innovations featured in the new release. They allow users to integrate visually engaging question types into their online surveys with just a click of the mouse. The question types are fully integrated into the system architecture and no technical modifications are required. They are based on Globalpark's development philosophy of combining user-friendliness with optimum flexibility. Consequently, users can change the format and content of the question types as required. What's more, the open development architecture enables more advanced users to develop their own Flash-based question types which can also be fully integrated in the software. This feature generates a clear competitive edge for customers, as Dan Coates, President of Globalpark USA, explains: "Using Flash-based question types makes it very easy for our customers to create engaging and visually appealing surveys. Many survey participants have called for greater variety in questionnaire design, and this functionality enables our clients to respond quickly and efficiently to these requests."

Effective tools for improved panel quality

In addition to developments affecting all the products in the Enterprise Feedback Suite, the individual software solutions have also been revised and enhanced. In EFS Panel (the software for managing online panels and conducting surveys), for example, the functions for ensuring the panel quality have been significantly extended. In conjunction with a real-time overview of the panel distribution, the procedure for measuring panelists' behavior in surveys and automated checks to prevent multiple registration of participants have been updated to comply with even the most demanding standards. Globalpark assures all customers operating their panel with EFS 6.0 that the software meets the quality criteria of the European Society for Opinion and Marketing Research (ESOMAR). Dan Coates explains: "The quality of online panels is a much-discussed topic in the market research industry. The latest developments provide our customers with the best possible insight into the quality and composition of their panels. Real-time evaluations checks enable panel operators to demonstrate the quality of their panel to third parties using defined criteria."

Further material for the press:

Please find the full press release at: http://www.globalpark.us/88-4-press.htm

Contact Information

  • Press Contact:
    Zacharias de Groote
    Corporate Communications
    Globalpark USA
    405 Lexington Avenue, 26th Floor
    The Chrysler Building
    Tel.: 888 299 9422 x.113
    E-Mail: Email Contact