SOURCE: Omniture

May 14, 2007 11:54 ET

New Release of Omniture SiteCatalyst Measures and Optimizes Lifetime Value of Campaigns Across Multi-Channel Customer Interactions

Enriched Multi-Channel Data Enables Further Optimization of Omniture Genesis Marketing Applications

OREM, UT -- (MARKET WIRE) -- May 14, 2007 -- Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced the immediate availability of a new version of Omniture SiteCatalyst® that expands existing on-demand multi-channel data integration capabilities. With this new release, online marketers can achieve unprecedented levels of power and ease-of-use for analyzing, reporting and optimizing multi-channel, online and offline activities.

A key issue for marketers today is to quantify the full impact of their online marketing initiatives across all channels of customer interaction. According to a recently published Forrester report, online influence on offline retail sales will grow to $1.1 trillion in 2012 ("The Web's Impact On In-Store Sales: US Cross-Channel Sales Forecast, 2006 To 2012," May 7, 2007).

SiteCatalyst automates reporting for the lifetime value of marketing campaigns by seamlessly connecting end-to-end customer interactions, from online impressions to Web site engagement through to online and offline conversion and sales channels. In addition, campaign value can be further measured by including critical items such as in-store returns or service cancellations to achieve a complete picture of the lifetime value of marketing campaigns.

Using Omniture SiteCatalyst, data from any source can be seamlessly linked to any transaction or visitor ID and stored automatically in the Omniture DataWarehouse and analyzed using the powerful unlimited segmentation of Discover 2. In addition, marketers can improve the effectiveness of their online marketing spend through plug-and-play integration with the Omniture Genesis partner applications including: email, site search, ad serving, affiliates, user surveys and others.

"Our campaigns, like our customers, have a lifetime value that can't be measured by online activities alone," said Craig Scribner, Web site analytics manager at Logoworks. "The multi-channel data integration feature in SiteCatalyst will give campaigns credit for offline upsells that occur after the original point-of-sale -- as it will hold campaigns accountable for offline returns and refunds. Assessing the true value of our marketing initiatives requires tracking that extends beyond Web site conversions, and now Omniture provides reporting on the lifetime value of our campaigns from a single platform."

"Working with the world's largest online businesses, we know that overcoming fragmented online and offline data is one of their highest priorities," said Brett Error, chief technology officer, Omniture, Inc. "As an on-demand solution, Omniture provides a more cost-effective and easy-to-use platform for understanding customer's transactions across multi-channel activities. We are delivering a breakthrough solution for data enrichment and augmentation through a single, unified online business optimization platform."

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's more than 2,200 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP. www.omniture.com

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the anticipated benefits and acceptance of SiteCatalyst in the market and statements regarding our product strategy and plans. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, our SiteCatalyst service in particular, the significant capital requirements of our business model, our ability to develop or acquire new services and enhance existing service offerings, our ability to continue to attract new customers and sell additional services to our existing customers, our ability to develop or acquire new services, our acquisition strategy and disruptions in our business and operations as a result of acquisitions, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, the inaccurate assessment of changes in our markets, errors, defects, disruptions, interruptions or delays in our services or other performance problems with our services, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information, the blocking or erasing of "cookies," and the unauthorized disclosure of personally identifiable information regarding Web site visitors, whether through breach of our secure network by an unauthorized party, employee theft or misuse, or otherwise; and such other risks that are described in Omniture's annual report on Form 10-K for the year ended December 31, 2006 and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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