July 20, 2012 08:00 ET

New Release of Vuuch Connects You to Product Development Experts in Your Company and the Industry

Vuuch Continues to Grow by Moving the Product Development Discussion Beyond Project Teams

SUDBURY, MA--(Marketwire - Jul 20, 2012) - Vuuch, a leader in social product development, today announced the immediate availability of the Vuuch collaborative product development network. On a single Web-based platform, users can create company communities, engage in open industry discussions and crowdsource feedback on visual concepts using Vuuch Storyboards, a Pinterest-like feature for the enterprise. Access to the network is free. With this access, individuals, companies, industry associations, industry experts and other groups can expand the reach of product development conversations.

The new release positions Vuuch for even stronger growth in the second half of the year. (The company saw end user bookings double sequentially from the first quarter to the second of 2012, with several new deployments in Fortune 500 companies.) The new open release allows any product development professional to get started with Vuuch immediately. Any employee can create a network within their company simply by signing up with their company email address. It also creates extensive opportunities for industry experts to join the collaborative product development network and connect with other product development professionals.

"Now Vuuch users can extend their discussions beyond their project team," said Chris Williams, Vuuch founder and CEO. "No longer are product development conversations, questions and challenges restricted to a specific team. Vuuch community members can engage larger, more diverse groups, both within their company and externally. New industry discussion forums bring together subject matter experts to offer solutions and debate options."

New Capabilities within Vuuch

  • Private company communities: Gain access to experts throughout your company.

  • Open industry discussion groups: Engage industry experts.

  • Dynamic group IM: Each deliverable has group instant messaging. The group dynamically expands and contracts based on workload.

  • Storyboards: A Pinterest-like approach that allows teams to gather comments on product concepts from inside and outside the organization. Follow this link to see an example of a page that has been opened for public comment.

Kai Jaffe, project and product manager on the marketing team at Peerless Lighting, states, "Vuuch's new Storyboard pages are an ideal tool to get customer feedback while still in the initial concept stages of a new project. The collaborative product development network and the social nature of the new visual page style will let us effectively reach out to a broad group and validate concepts early. Early validation provides a clear direction to move forward and saves us time by letting the winning concepts rise to the top for further development."

About Vuuch
Based in Sudbury, MA, Vuuch is a privately-held company in the enterprise social software market that focuses on collaborative product development. Vuuch believes a company's most important discussions are the ones related to its products. Vuuch connects people through company communities, project teams and industry forums and improves the bottom line by improving communication and project execution. Vuuch connects anyone anywhere, improves how work gets done, captures knowledge and fosters innovation. For more information, visit Vuuch online at

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