SOURCE: MarketResearch.com

MarketResearch.com

October 19, 2009 10:08 ET

New Report Examines At-Work Internet Usage

ROCKVILLE, MD--(Marketwire - October 19, 2009) - MarketResearch.com has announced the addition of eMarketer's new report "At-Work Internet Usage," to their collection of E-Commerce market reports. For more information, visit http://www.marketresearch.com/redirect.asp?progid=67618&productid=2420320

Key questions the "At-Work Internet Usage" report answers:

--  How many people use the Internet at work?
--  What devices do workers use to go online? How do they feel about being
    “always at work”?
--  Can social media use boost productivity?
--  How can marketers reach this super-connected crowd?
--  And many others…
    

eMarketer Reports -- On Target and Up to Date

The At-Work Internet Usage report aggregates the latest data from a wide range of sources with eMarketer analysis to provide the information you need to make timely, well-informed digital media and marketing decisions.

Topics covered in the report include...
Executive Summary
    US At-Work Internet Users, by Gender, May 2009 (thousands and % of
    total)
    Key Questions
The eMarketer View
Demographics of the US Internet Workforce
    US At-Work Internet Users, by Gender, May 2009 (thousands and % of
    total)
    US At-Work Internet Users, by Gender, May 2009 (thousands and % of
    total)
    US Adult Internet Users, by Gender and Access Location, September
    2007-October 2008 (% of total)
    Average Hours of Work Among US Full-Time Employed Persons*, by Gender,
    2008
    US Adult Internet Users, by Access Location, May 2009 (thousands and %
    of total)
    US Adult Internet Users, by Access Location, 1998 & 2008 (% of
    population)
    Age
    US At-Work Internet Users, by Age, May 2009 (thousands and % of
    total)
    Income
    US At-Work Internet Users, by Household Income, May 2009 (thousands and
     % of total)
    Time Spent Online
    Average Web Usage Among US At-Work Internet Users, Jan-Sep & Nov 2008
    Average Web Usage Among US At-Work Internet Users, May 2009
    Average PC Time Spent per Month Among US At-Work Internet Users, by
    Gender, May 2009 (hrs:mins:secs)
    US Adults Who Go Online More Than One Hour per Day, by Employment
    Status, December 2007 & December 2008 (% of respondents in each group)
    US At-Work Internet Users* Who Use the Internet/E-Mail "Constantly"**
    at Work, by Company Type, March-April 2008 (% of respondents in each
    group)
    US At-Work Internet Users* Who Use the Internet/E-Mail "Constantly" at
    Work, by Occupation, March-April 2008 (% of respondents in each group)
Productivity, Attitudes and Communication
    Change in Work Performance and Productivity due to Work Internet Access
    According to US Internet Users, 2000-2007 (% of respondents)
    US Adults Who Own Computers and Mobile Devices, by Employment Status,
    February-April 2006 & March-April 2008 (% of respondents in each group)
    Effect of Technologies* on Work Productivity According to Workers in
    North America, November 2008-January 2009 (% of respondents)
    Technologies that Have Been Helpful in Achieving Work/Life Balance
    According to US Workers*, November 2008 (% of respondents)
    On-the-Job Communications
    Communication Method Preferred for Workplace Situations According to US
    At-Work E-Mail Users, March-April 2008 (% of respondents)
    US Employees Who Use Instant Messaging at Work with Co-Workers, by
    Frequency, 2008 (% of respondents)
    US Employees Who Text Message Co-Workers at Work, by Frequency, 2008
    (% of respondents)
    Number of Work E-Mail Messages Received per Day by US Employed Internet
    Users, June 2008 (% of respondents)
    Number of Times per Day that Personal E-Mail Accounts Are Checked at
    Work by US Employed Internet Users, June 2008 (% of respondents)
    Number of Times per Weekend that Work E-Mail Is Checked by US Employed
    Internet Users, June 2008 (% of respondents)
    Mobile Makes the Difference
    Frequency of Work-Related E-Mail During Nonworking Hours Among US
    Employed* E-Mail Users and Mobile Device** Owners, April 2002 &
    March-April 2008 (% of respondents in each group)
    Personal vs. Work Messages Sent or Received by US Employed* Mobile
    E-Mail Users, March-April 2008 (% of respondents)
    Communication Types that Companies Monitor According to IT Managers
    Worldwide*, by Company Size, September 2008 (% of respondents)
Online Activities
    Company Usage of Online Applications According to IT Managers
    Worldwide*, September 2008 (% of respondents)
    Average Number of Times that US Professionals* Visit Select Types of
     Websites During a Typical Workday, by Generation, July-August 2008
    Select Types of Websites that US Professionals* Never Visit** During a
    Typical Workday, by Generation, July-August 2008 (% of respondents)
    Information Sources US Senior-Level Executives Find Valuable for
    Business Research, March-April 2009 (% of respondents)
    Online Tools US Senior-Level Executives Use on a Daily Basis to Access
    Business Information, by Age, March-April 2009 (% of respondents in
    each group)
    Types of Social Media that US Senior-Level Executives Use for Work, by
    Age and Frequency, March-April 2009 (% of respondents in each group)
    At-Work Wiki Usage Among US Employees*, by Frequency, 2008 (% of
    respondents)
    Social Networking: Work or Play?
    Reasons that System Administrators Worldwide Control Access to Select
    Social Networking Sites, February 2009 (% of respondents)
    Social Networking Activities of US Companies, April 2009 (% of
    respondents)
    Frequency with Which US Employees Visit Social Networking Sites, April
    2009 (% of respondents)
    US At-Work Internet Users Who Use Social Networking Sites While at
    Work, by Age, 2008 (% of respondents)
    US At-Work Internet Users Who Use Social Networking Sites to
    Communicate with Colleagues, Customers, Suppliers and/or Prospects, by
    Age, 2008 (% of respondents)
    Frequency with Which US Senior-Level Executives Network Professionally
    in an Online Community, by Age, March-April 2009 (% of respondents in
    each group)
    US Employees Who Believe Social Media Usage Can Damage a Company's
    Reputation, April 2009 (% of respondents)
    US Employees Who Consider What Their Clients Would Think About Their
    Postings*/Comments on Social Networks, April 2009 (% of respondents)
    US Employees Who Consider What Their Boss Would Think About Their
    Postings*/Comments on Social Networks, April 2009 (% of respondents)
    US Employees Who Consider What Their Colleagues Would Think About Their
    Postings*/Comments on Social Networks, April 2009 (% of respondents)
    Agreement Among US Professionals* that Social Networks Blur the Line
    Between Personal and Professional Life, by Generation, July-August 2008
    (% of respondents)
    Shopping
    US Internet Users Who Shop Online at Work for Holiday Gifts, 2005-2008
    (millions)
    Online Activities of US Employed* Adult Internet Users, by Access
    Location, March-April 2008 (% of respondents)
    Demographic Profile of US Consumers, by Use of At-Work Internet for
    Browsing or Shopping for Holiday Gifts, November 2008 (% of respondents
    in each group)
    US Cyber Monday* Retail E-Commerce, by Location, 2007 & 2008 (millions
    and % of total 2008 spending)
    Sports and Entertainment
    Total Time Spent on the Entertainment News Category Among US Internet
    Users, by Access Location, May 2009
    At-Work Unique Visitors to US Sports Websites, by Gender, August 2007 &
    August 2008 (thousands and % change)
    Top 10 US Sports Websites, Ranked by At-Work Unique Visitors, August
    2007 & August 2008 (thousands and % change)
Marketing via Social Media
    Most Important Trends for 2009 According to US Marketers (% of
    respondents)
    US B2B Marketers Who Use Social Media As Part of Their Marketing
    Strategy, May-June 2009 (% of respondents)
    Social Media Tools that US Marketing Executives Are Currently Using in
    Their Marketing Efforts, October 2008 (% of respondents)
    Ways in Which US B2B Marketers Use Social Media, May-June 2009 (% of
    respondents)
    Social Media Websites Used for PR According to US CEOs, September 2008
    (% of respondents)
    Change in Marketing Budget Allocation in 2009 According to US B2B
    Marketers, by Tactic (% of respondents)
    Change* in Online Marketing Spending in 2009 by US B2B Marketers, by
    Format (% of respondents)
    Change* in Marketing Spending in 2010 According to US B2B Marketers, by
    Media (% of respondents)
Conclusion
Related Information and Links
    Related Links
    Contact
    Report Contributors

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