July 07, 2010 10:08 ET

New Report Examines Buying Behavior of Luxury Consumers

ROCKVILLE, MD--(Marketwire - July 7, 2010) - has announced the addition of Unity Marketing Inc.'s new report "The Home Luxury Report 2010," to their collection of Affluent Market reports. For more information, visit

Unity Marketing's Home Luxury Report 2010 is the ultimate guide to the U.S. market for luxury goods for the home. This report focuses on the buying and spending habits of the nation's affluent households -- the top quintile or 20 percent of U.S. consumer households -- of high-end or luxury products and services.

The Home Luxury Report examines consumers' buying behavior and spending habits related to these key categories of luxury purchases:

  • Art & Antiques
  • Electronics & Photography Equipment
  • Home Decorating Fabrics, Window & Wall Coverings
  • Furniture, Lamps, Rugs & Floor Coverings
  • Garden, Outdoor, Lawn & Patio
  • Kitchenware, Cookware, Cook's Tools
  • Kitchen Appliances, Bath & Building Products
  • Linens & Bedding Products
  • Tabletop, Dinnerware, Flatware & Servingware

The report contains details on these nine luxury goods categories bought by affluent consumers, including annual spending, where these products were purchased and the types of products and services bought. This year's report contains trend data covering 2007 through 2009. The Home Luxury Report 2010 is written by Pam Danziger, an internationally-recognized expert on the luxury market, and is based upon the kind of in-depth consumer research for which Pam Danziger and Unity Marketing are known.

This report provides vital data about what luxuries affluents are buying, how much they are spending, where they are making their purchases and what brands they favor. This report provides invaluable information about the mindset, attitudes and spending habits of the affluent consumers that luxury marketers target. This is not just report about people with high incomes, but affluents who buy luxury goods and services. The report guides luxury marketers to shifts and changes in their target customers' attitudes and shopping behavior, and provides details about what these luxury consumers bought, how much they spent, where they made their purchases, and in certain categories the luxury brands they patronized are reported in four major categories of luxury.

For more information, visit

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