July 12, 2010 10:08 ET

New Report Explores Differences Between Millenials and Gen X and Y

ROCKVILLE, MD--(Marketwire - July 12, 2010) - has announced the addition of New Strategist Publications, Inc.'s new report "American Generations: Who They Are and How They Live, 6th ed.," to their collection of Demographics market reports. For more information, visit

In the past, when the pace of change was slow, the concept of generations had little importance for society, public policy, or commerce. But today, the world changes rapidly and people who are as little as 10 years apart in age may have very different experiences growing up -- making them unlike one another in significant ways. "American Generations: Who They Are and How They Live" reveals the differences and similarities among the six living generations of Americans.

For decades, the U.S. population has been fragmented by generation. The seventh edition of American Generations is an important tool for piecing together those fragments and seeing the whole. The generational profiles contained in this book are of value not only to marketers, but also to social scientists and policymakers. Each generation, after all, makes its demands on public policy just as it does on business. And those seeking to understand societal or consumer change must address how attitudes and values, wants and needs, evolve with generational replacement.

"American Generations" examines both generations and age groups. Age groups are static, never changing; generations pass through age groups. People aged 40 today are members of Generation X, but in another decade the Millennial generation will occupy the age group. Since each generation has a distinct character, the policy issues, products, services, advertising, and media that resonate with people aged 40 today may not work for 40-year-olds a decade from now.

Topics covered in the report include...

  • The Generations
  • Attitudes
  • Education
  • Health
  • Housing
  • Income
  • Labor Force
  • Living Arrangements
  • Population
  • Spending
  • Time Use
  • Wealth

For more information, visit

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