SOURCE: MarketResearch.com

MarketResearch.com

August 08, 2012 05:00 ET

New Report Finds 46% of European Travelers Pre-Plan Their Airports Retail Purchase

ROCKVILLE, MD--(Marketwire - Aug 8, 2012) - MarketResearch.com has announced the addition of the new report "Airport Retail Trends in Europe, 2012-2013," to their collection of Travel/Duty Free market research reports. For more information, visit http://www.marketresearch.com/Canadean-Ltd-v132/Airport-Retail-Trends-Europe-7083078/

This report is an extensive survey drawn from Canadean's exclusive panel of European respondents. This report provides the reader with a definitive analysis of trends in airport retail and explores how opportunities and demand are set to change in 2012-2013. Furthermore, this report not only grants access to the opinions and purchasing behaviors of travelers, but also examines their expectations of total expenditure in airport retail outlets and necessary developments for better consumer footfall. The report also provides access to information categorized by age, gender, annual income, and travel frequency.

The average expenditure of European travelers per visit to duty-free and duty paid airport retail outlets is US$76 and US$51 respectively.

Competitive prices, renowned brands at discounted prices, and last minute gifts were found to be the most important motivational factors for purchases at airport retail stores.

"Airport Retail Trends in Europe, 2012-2013" provides a comprehensive overview of consumer visits and time spent at airports retail stores in 2012 reveals the average consumer expenditure at airport retail outlets, and identifies average consumer expenditure on food and beverages. This report also identifies product and purchasing trends at airport retail outlets and the significance of websites in purchasing, and the frequency of utilization of the 'shop and collect' facility. In addition, the report outlines the key products that occupy the most airport retail space, and the survey analyzes the most popular products purchased by the consumers at airport retail outlets. Furthermore, the report provides insight into the key drivers that help promote frequent visits and identifies the most important consumer concerns for purchasing at duty-free outlets. For more information, visit http://www.marketresearch.com/Canadean-Ltd-v132/Airport-Retail-Trends-Europe-7083078/

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