SOURCE: Spiral Toys, Inc.

Spiral Toys, Inc.

July 09, 2015 08:30 ET

New Report Initiates Coverage on Spiral Toys, Inc. Ahead of U.S. Retail Product Launch

NEW YORK, NY--(Marketwired - July 09, 2015) - Spiral Toys, Inc. (OTCQB: STOY), a developer of several technology platforms, which allow the company to acquire and engage consumers in the sale and marketing of physical consumer products and toys, is on the verge of a large push into the U.S. retail markets with its signature product line, CloudPets. CloudPets is a Bluetooth-enabled interactive plush toy that lets children send and receive messages in a fun way with their family members and friends from anywhere in the world.

After a careful review of the company’s management team, its technology, its current and future products, the company’s aggressive ad campaign and a recent annual revenue target of between $6-$8 million for 2015, Stock Market Media Group, a research and content development IR firm, announces that it has initiated coverage with the release of a new report on Spiral Toys.

Read the new Report: www.stockmarketmediagroup.com/reports.

Spiral Toys was founded by its current President and CEO Mark Meyers, who is a former senior executive from Disney and Sony. The company operates using a three-pronged revenue strategy that includes hardware and licensing fees for Spiral Toys’ technology, the sale of the physical toy to the consumer, and the ongoing revenue from in-app purchases and digital content creation from the end-user. Spiral Toys’ apps can be purchased at both the Apple App Store for iOS devices and the Google Play Store for Android devices.

With purchase orders for CloudPets already exceeding $40 million at retail, it is easy to see how the company arrived at the promising 2015 revenue target of $6-$8 million, which it explains only includes revenue from April 2015 to December 2015. The timing is right for Spiral Toys to see success across all of the markets it operates within especially as the popularity of connecting devices/toys via apps grows.

App demand in general is expected to continue to grow exponentially as Gartner Inc., an information technology research and advisory firm providing technology related insight, estimates that global revenue from app stores will surpass $25 billion in 2015, and by 2017, Gartner reports that revenue from mobile apps is expected to reach $77 billion.

Now toss in that Spiral Toys also operates in the $22 billion toy industry, and the company is positioned to compete in a big, big way for many years to come across multiple industries.

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