SOURCE: MarketResearch.com

MarketResearch.com

April 20, 2009 09:08 ET

New Report Outlines Evolving TV Ad Revenue Market

ROCKVILLE, MD--(Marketwire - April 20, 2009) - MarketResearch.com has announced the addition of IDATE's new report "World Television Markets - Markets & Data," to their collection of Broadcasting & Cable market reports. For more information, visit http://www.marketresearch.com/redirect.asp?progid=67618&productid=2091951.

The world's television market is in the throes of a profound restructuring as revenue is being redistributed according to origin, access mode and the channels' market share. This 19th edition allows readers to track key TV market indicators up to 2012 for over 30 countries.

Key questions

  -- Leading channels' audience competing with multichannel Television
      offers
  -- Pay-TV driving market growth
  -- Ad revenue threatened by the Internet
  -- Asia-Pacific markets thriving while North American and European
      markets are showing signs of saturation
  -- Forecasts up to 2012
       - Geographical zones and countries
       - Reception modes: terrestrial, cable, satellite, DSL
       - TV households: free to air, pay-TV
       - Revenue: subscription, public funding, advertising
       - Channels' audience share
       - Mobile TV equipment

1. World
    1.1. Growth of TV revenue
    1.2. Advertising revenue by medium
    1.3. TV reception modes
    1.4. The pay-TV market
    1.5. Digital TV

2. The United States
    2.1. Evolution of TV revenue
    2.2. Ad revenue by medium
    2.3. TV reception modes
    2.4. The pay-TV market
    2.5. Digital TV
    2.6. Growth of channels' audience share

3. Latin America
    3.1. Evolution of TV revenue
    3.2. Ad revenue by medium
    3.3. TV reception modes
    3.4. The pay-TV market
    3.5. Digital TV

4. Asia-Pacific
    4.1. Evolution of TV revenue
    4.2. Ad revenue by medium
    4.3. TV reception modes
    4.4. The pay-TV market
    4.5. Digital TV
    4.6. Growth of channels' audience share

5. Europe
    5.1. Evolution of TV revenue
    5.2. Ad revenue by medium
    5.3. TV reception modes
    5.4. The pay-TV market
    5.5. Digital TV
    5.6. Growth of channels' audience share

Data Base
    Indicators for each country and region examined
    Past 2005 - 2006 - 2007
    Forecasts 2008 - 2012
    1.1 Revenue (total and per household)
    TV revenue: Public funding, Advertising, Pay-TV revenue
    Ad revenue: TV, radio, print, Internet advertising
    1.2 Household equipment
    Number of TV households, of which: analogue, digital, free to air
     (FTA), pay-TV
    Number of terrestrial households, of which: FTA analogue, analogue
     pay-TV, FTA digital, digital pay-TV
    Number of satellite households, of which: FTA analogue, analogue
     pay-TV, FTA digital, digital pay-TV
    Number of cable pay-TV households, of which: analogue, digital
    Number of IPTV households
    1.3 TV channels' audience share
    1st channel, 2nd channel, 3rd channel, 4th channel, 5th channel
    All other channels
    1.4 Subscription to pay-TV offers
    Premium TV channel, of which digital
    Satellite packages 1 and 2
    Cable 1 and 2, of which digital
    IPTV 1 and 2
    1.5 Mobile TV equipment
    Number of individuals equipped/3G subscribers
    Number of individuals equipped/broadcast subscribers (DVB-H or other)

Tables & Figures
    Figure 1: Breakdown of global TV revenue in 2008 by zone (e)
    Figure 2: Evolution of TV revenue around the globe by type of
     financing, 2005-2012
    Figure 3: Breakdown of TV households around the globe in 2008(e) by
     zone
    Figure 4: TV reception modes around the world, 2005-2012
    Figure 5: Breakdown of satellite TV households around the globe by
     zone in 2008(e)
    Figure 6: Breakdown of cable TV households around the globe by zone in
     2008(e)
    Figure 7: Pay-TV households around the world, broken down by reception
     mode, 2005-2012
    Figure 8: Digital TV penetration worldwide by zone in 2008(e)
    Figure 9: Evolution of TV revenue in the United States, 2005-2012
    Figure 10: TV reception modes in the United States, 2005-2012
    Figure 11: Breakdown of pay-TV households in the United States, 2008(e)
    Figure 12: Rate of digital TV penetration in the United States,
     2005-2012
    Figure 13: Evolution of TV revenue in Latin America, 2005-2012
    Figure 14: Breakdown of TV revenue in Latin America, 2005-2012
    Figure 15: Breakdown of TV households in Latin America, by country, in
     2007
    Figure 16: Breakdown of TV households by reception, in Latin America,
     2008(e)
    Figure 17: Breakdown of pay-TV households in Latin America, 2008(e)
    Figure 18: Percentage of TV households in Latin America that are
     digital, 2008(e)
    Figure 19: Evolution of TV revenue in Asia-Pacific, 2005-2012
    Figure 20: Breakdown of TV households in Asia-Pacific, by country,
     2008(e)
    Figure 21: Breakdown of TV households by reception, in Asia-Pacific,
     2008(e)
    Figure 22: Percentage of TV households in Asia-Pacific that are
     digital, 2008(e)
    Figure 23: Evolution of TV revenue in Europe, 2005-2012
    Figure 24: Breakdown of TV revenue in Europe's top 5 markets in 2008(e)
    Figure 25: Breakdown of TV households in Europe, by country, 2008(e)
    Figure 26: TV reception modes, 2005-2012
    Figure 27: Number of pay-TV households in Europe, 2005-2012
    Figure 28: Percentage of TV households in Europe that are digital,
     2008(e)
    Table 1: Evolution of TV revenue around the globe by zone, 2005-2012
    Table 2: Evolution of ad revenue worldwide by medium, 2005-2012
    Table 3: Evolution of ad revenue worldwide by zone/country, 2005-2012
    Table 4: TV households around the world by zone/country, 2005-2012
    Table 5: Pay-TV households around the world, by zone, 2005-2012
    Table 6: Satellite pay-TV households around the world, by zone/country,
     2005-2012
    Table 7: Cable pay-TV households around the world, by zone/country,
     2005-2012
    Table 8: Digital TV households worldwide by zone/country, 2005-2012
    Table 9: Evolution of ad revenue in the United States, by medium,
     2005-2012
    Table 10: Evolution of the leading TV networks' audience rating in the
     United States, 2005-2007
    Table 11: Breakdown of ad spending by medium in Latin America,
     2005-2012
    Table 12: Breakdown of ad spending by medium in Asia-Pacific, 2005-2012
    Table 13: Cable pay-TV households in Asia, by country, 2006-2008(e)
    Table 14: Satellite pay-TV households in Asia, by country, 2006-2008(e)
    Table 15: Evolution of the top TV channels' audience share in Japan
    Table 16: Breakdown of ad spending by medium in Europe, 2005-2012
    Table 17: Households subscribing to a digital terrestrial TV service
     in Europe, by country, 2005-2012
    Table 18: Satellite pay-TV households in Europe, by country, 2005-2012
    Table 19: Cable pay-TV households in Europe, by country, 2005-2012
    Table 20: Digital TV households in Europe, by country, 2005-2012
    Table 21: Growth of DTT in Europe's top five markets, 2005-2008(e)
    Table 22: Total audience share of the top five channels in Europe's
     five largest markets

For more information visit http://www.marketresearch.com/redirect.asp?progid=67618&productid=2091951

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