November 10, 2009 10:08 ET

New Report Sheds Light on Fad Diet Myths

ROCKVILLE, MD--(Marketwire - November 10, 2009) - has announced the addition of Packaged Facts' new report "From No's and Low's to Positive Eating: Weight Management Trends in the U.S.," to their collection of Food market reports. For more information, visit

Dieting, that American pastime that nearly all adults and many children and adolescents have tried at one time or another, has lost its luster in recent years. Experts describe the decline as being the result of years of fad diets that simply haven't worked. This notion that fad diets don't work and more importantly can't work is supported by impressive and relatively recent science focused in the areas of genetics and hormones. There are still many unanswered questions, but a new picture of how weight regulation works is emerging and it has little to do with will power and more to do with lucky genes. Packaged Facts believes that consumers are beginning to embrace the idea of setting a realistic target weight and adopting a healthy diet along with moderate exercise in lieu of unrealistic weight targets and fad diets. Food is to be enjoyed rather than feared, hence the term "positive eating." Fad diets may have seen their brightest days in the past, and many companies that focused their product lines on one fad diet or another are now no doubt wondering how to harness these new weight management trends.

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