SOURCE: Cutting Edge Information

May 14, 2008 07:16 ET

New Research Examines Pharma Competitive Intelligence Teams' Structures, Strategies, and Investments

RESEARCH TRIANGLE PARK, NC--(Marketwire - May 14, 2008) - Pharmaceutical business intelligence firm Cutting Edge Information announces the launch of a new report centered on competitive intelligence. "Pharmaceutical Competitive Intelligence: Expanding the Role and Reach of CI" examines the evolution of the CI function. It reveals ways in which innovative CI teams are establishing an integral position within their organizations.

A summary of the report is available for download here: http://www.cuttingedgeinfo.com/pharmacompetitiveintelligence/PH110_Download.asp#body.

"The CI function has become even more strategically focused now than they were a few years ago. Companies increasingly depend on CI to go beyond compiling data and instead provide forward-thinking strategic analysis. To do so, CI teams need adequate resources. But while budgets are increasing, and the function's status is more secure, CI still must communicate its value and extend its influence," said David Richardson, lead author of the report.

The 116-page report examines CI team structures, phase-by-phase spending and staffing, and strategies for improvement. Compiled from surveys and interviews with executives at leading companies, the report enables CI teams to achieve success. It focuses on these topics:

--  Structuring for Success - provides details on CI structures, including
    global-level reporting lines and placements; ways in which CI teams trumpet
    their successes and create CI cultures; and the career paths laid out to
    make CI teams breeding grounds for future pharma leaders
--  Resourcing for Growth - reveals CI department-level budgets and
    staffing; brand-level phase-by-phase spending and staffing; which groups
    fund CI; and how companies demonstrate ROI on CI
--  Increasing CI's Reach - Examines how companies communicate their
    strategic value to internal clients and the resources and tools for
    collecting CI
    

Metrics and topic areas include the following:

--  CI team structures and alignments
--  CI reporting lines
--  Globalization of the CI function
--  Integration of CI with other functions
--  Methodology for demonstration ROI for competitive intelligence
--  Phase by phase CI headcounts supporting brand development
--  Phase by phase CI budgets supporting brand development
--  Departments providing funding for CI
--  Tools for collecting CI
    

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