SOURCE: Aberdeen Group

Aberdeen Group

September 09, 2010 11:00 ET

New Research Finds Top Performing Companies Expand Operational Intelligence Across Business Functions

Top Performers Achieved 93% "Right-Time" Insight With Business Intelligence, as Opposed to the Industry Average of 72%

BOSTON, MA--(Marketwire - September 9, 2010) -  Companies with top-performing Operational Business Intelligence (BI) are twice as likely to share operational data across functions, and more than three times as likely to use a dedicated operational business intelligence platform, as companies with poorer performance, according to an Aberdeen Group research report. The report, Operational Intelligence: Boosting Performance with 'Right-Time' Insight, announced today by Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), finds that top performers with operational business intelligence have a similar profile from the C-suite to the line of business, focusing on operational review across the entire organization.

The research report delivers hard-hitting facts based on responses from over 230 companies, and investigates the steps top performing companies have taken to use operational business intelligence to improve their business.

The report reveals the strategies top performing companies use to meet their performance management requirements. Aberdeen's research found:

  • Seventy-four percent (74%) of companies succeeding with operational BI have a formal process for operational performance review, evaluation, and re-alignment
  • Eighty-six percent (86%) of the top performing respondents to Aberdeen's study track operational performance against corporate goals

"The real value of operational intelligence is the ability to apply BI and analytical techniques to everyday decisions and create insight that is based on fact, rather than gut-feel," says Michael Lock, Research Analyst and author of the study. "Fast and clean information is a large piece of that puzzle, but several other factors contribute to an employee's ability to make better operational decisions. Successful operational BI delivers analytical insight to more areas of the business and shares information collaboratively across departments and lines of business."

You can access a complimentary copy of the Operational Business Intelligence report from the Aberdeen Group's website

A complimentary copy of this Operational BI research report is made available due in part to the following underwriters: Corda, Dimensional Insight, and TIBCO Spotfire.

Visit for additional access to complimentary Information Technology Research.

About Aberdeen Group, a Harte-Hanks Company

Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having studied more than 30,000 companies in the past two years, Aberdeen educates users to action by driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen places content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of Harte-Hanks' "customer optimization" process (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to

For more information on this report, please contact

© 2010 Aberdeen Group, Inc., a Harte-Hanks Company
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